Your Best Practices Checklist for Resolving Client Complaints

Your Best Practices Checklist for Resolving Client Complaints

Client complaints—it happens to the best of us. Some financial advisors go for years without receiving a client complaint. But it will happen, and when it does, it can seemingly come out of left field. Most client complaints are unexpected, which is why advisors must be able to quickly shift into rapid response gear or risk losing a client.

We’ve posted in the past about the importance of having a systematic communications strategy in developing solid, trusted, and enduring client relationships. As part of that strategy, advisors need a well-conceived, written process for responding to client complaints. The hope is that you will never need to use it, the same way pilots hope never to have to execute emergency landing procedures—but they know the procedure inside and out.

While losing a client’s trust is not nearly as consequential, it can be avoided, even strengthened, if you adhere to your own procedural checklist of best practices for effectively handling your next client complaint.

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Death of Common Sense

The Death of Common Sense - Don Connelly

I want to pass on to you an obituary, no pun intended, called ‘The Death of Common Sense’. You may have seen this. If you haven’t, it’s just extraordinary, and basically it said, “We’re mourning the passing of a beloved old friend, Common Sense, who has been with us for so many years. No one knew for sure how old he was. His birth records were lost long ago on bureaucratic red tape. He’ll be remembered as having cultivated such valuable lessons as, ‘knowing when to come in out of the rain’, ‘why the early bird gets the worm’, ‘life isn’t always fair’, and, of course, ‘maybe it was my fault’, that’s a great lesson.”

Watch the video or read the transcript below to hear the entire obituary of Common Sense and hopefully help you put things in perspective and think about the world we live in today.

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