Are You Prepared to Guide Your Clients Through Life-Changing Events?

Are You Prepared to Guide Your Clients Through Life-Changing Events

It’s going to happen. You can count on it. I’ve written in the past why it’s critical for advisors always to be prepared for ‘what ifs,’ particularly as it relates to a stock market crisis. That’s when your clients need you most. Having a plan of action to help your clients through difficult times is essential if you expect to maintain their trust and confidence. But what about other crises—the unexpected, life-changing kind that can engulf your clients personally, like a divorce or the death of a spouse or child. Are you prepared with a plan of action to help your clients through the most challenging times of their lives?

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Lead by Example – Prepare Yourself so Your Clients Are Ready Too

Lead by Example – Prepare Yourself so Your Clients Are Ready Too

As an advisor, you need to prepare your clients for events that have not yet happened. You need to know in advance how you are going to manage your relationship with them when the markets take a downturn.

To step up to this challenge you need to practice your soft skills so that you inspire your clients with confidence in what you say. If they believe in you and think you are the ‘real deal’ they will go where you lead them.

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