How to Convince Prospects and Clients That You Understand What They’re Going through

How to Convince Prospects and Clients That You Understand What They’re Going through

It’s long been said that people might forget what you say. But they will never forget how you made them feel.

There’s a lot of truth to that. And one of the first things your clients and prospects should feel is that you understand what they’re going through. Before some of you were born, there was a great, great sales trainer and educator named Zig Ziglar. Look him up! He learned to sell by selling brushes. Door-to-door.

He went on more sales calls before breakfast than some of you go on in a month. And he used to say “People don’t care how much you know, until they know how much you care… about them.”

There’s two steps to that equation: First, you need to genuinely understand what they are going through. Second, you need to communicate that to them.

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How Financial Advisors Should Manage Emotional Clients

How Financial Advisors Should Manage Emotional Clients

People aren’t rational. We’re all creatures of emotion. Good salespeople bear that in mind. Whatever your training and education, as financial advisors, we’re not engineers. We’re not technicians. Not in the sales interview.

We deal with people first.

Not numbers. Not machines.

Advisors who understand this are going to do better than advisors who don’t.

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