/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
What we find very easy clients often find difficult to digest. Even when you think you’re getting across your points well clients can be baffled by your financial knowledge. To get across your ideas so that clients will understand, use analogies.
Advisors who use storytelling and analogies to convey strategies and concepts have a competitive advantage over those that don’t. Analogies help to paint a powerful mental picture that connects to a client’s emotions. Using vivid analogies also helps to leave a powerful impression once clients have left the office – both of you and of the message or takeaway.
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Never Forget that Clients and Prospects Are Real People with Real Concerns
/ by Don Connelly / Managing the Relationship / 0 comments
Clients and prospects are real people so the best way to reach out to them and win them over is to appeal to their humanity – not wow them with financial jargon.
People won’t warm to you simply because you know your way around the stock market. Your prospects and clients make their decisions based on whether they like you and trust you – not on your ability to make the numbers add up. People overwhelmingly tend to make decisions based on emotions rather than on hard rational thinking. So put away your graphs, numbers, pie charts and statistics and convince people to trust you rather than the numbers.
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Investing, Self-awareness and Tolerance to Risk
/ by Don Connelly / Investing Wisdom / 0 comments
Before you can embark on any financial plan on behalf of a client it’s essential that you understand their tolerance for risk. You must also know what their goals are, ensure they are achievable and keep them committed to the plan for the long term.
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3 Analogies on Long-Term Investing to Use with Clients
/ by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments
Today, I’d like to talk about the long term. You know that I like visuals; I like props; I like things that talk in mom-and-dad language. So I’ll share three analogies you can use with prospects and clients to help them commit to the long-term nature of investing.
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Five Analogies Financial Advisors Can and Should Use with Clients
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
What we find very easy clients often find difficult to digest. Even when you think you’re getting across your points well clients can be baffled by your financial knowledge. To get across your ideas so that clients will understand, use analogies.
Advisors who use storytelling and analogies to convey strategies and concepts have a competitive advantage over those that don’t. Analogies help to paint a powerful mental picture that connects to a client’s emotions. Using vivid analogies also helps to leave a powerful impression once clients have left the office – both of you and of the message or takeaway.
Read more