How to Assure Clients That Volatility Is Part of the Strategy

How to Assure Clients That Volatility Is Part of the Strategy

Unquestionably, the stock market has experienced extreme volatility in the last couple of years, elevating the anxiety levels of investors who grew complacent throughout a historic 11-year bull market. Just as they did throughout the wild gyrations of the 2008-2011 market, investors have grown intolerant of the recent, wild stock market gyrations, resulting in many choosing to make wholesale changes to their portfolio, switch financial advisors, or flee the market entirely.

But, what investors may not understand is that switching between asset classes to avoid volatility can actually have the opposite effect. It is incumbent upon financial advisors to help their clients understand that, with a sound investment strategy and a long-term perspective, volatility can actually be good for a stock portfolio because it has always been the primary force that drives market gains over time.

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Why It’s Good News that Investments Go Up and Down

Don-Connelly-Associates

*This is a podcast originally posted on Don Connelly 24/7 learning center*

Mr. and Mrs. Client, on your way to meeting your goals, your investments will go up and down in value. Now I understand everyone’s game plan is to buy something that goes up. That’s about the extent of the plan. The reality is investments go up and down in value.

What we have to realize is volatility is not risk. Volatility is volatility.

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