Don Connelly, Author at Don Connelly & Associates

Don A. Connelly is a speaker, motivator and educator for financial advisors. During a career of more than 40 years on Wall Street, he worked for nearly 19 years as company spokesperson, senior vice president and senior marketing officer for Putnam Investments, in addition to holding positions as a stock broker, financial planner, branch manager, wholesaler and national sales manager. As founder and CEO of Don Connelly 24/7, he provides timely and provocative sales ideas to thousands of financial professionals, 24 hours a day, seven days a week.

What Does It Take to Turn a Prospect into a Client?

December 10, 2018 / by Don Connelly / Prospecting / 0 comments

If you’re booking plenty of appointments, that’s great news. But if you’re not consistently opening new accounts as a result, it’s a wasted effort. Read on to find out what you need to do to turn a prospect into a client.

Self-sabotage – 10 Behaviors to Avoid

December 3, 2018 / by Don Connelly / Best Practices / 0 comments

Self-sabotaging behaviors can create problems, interfere with goals and ultimately put your career at risk. Without even realizing it you could be a victim of self-sabotage. Be honest and identify the traits that are holding you back so you can make the positive changes required to move forward.

Here are ten ways you could be self-sabotaging – along with some recommendations on how to do things better.

How to Respond to the Comment ‘I Don’t Want to Lose Money’

November 26, 2018 / by Don Connelly / Presentation Skills / 0 comments

I received an email from John in Texas with an interesting question. He said, “Every time I go into an appointment now, the first thing out of somebody’s mouth is, ‘I don’t want to lose any money.’

And I’ve been saying, ‘I don’t know anyone that ever does,’ as an ice breaker but I don’t feel comfortable. Can you give me a suggestion how to respond to that comment?”

Watch the video or read the transcript below to hear Don’s thoughts on how to respond to this question.

What Are Repeatable Processes and Why Do You Need Them?

November 19, 2018 / by Don Connelly / Best Practices / 0 comments

Repeatable processes are processes that can be followed day in, day out. The task of developing repeatable processes may appear time-consuming (even mundane), but it’s essential if you are to grow your business.

Just as the setting and the following of daily routines helps in everyday life, successful advisors know that by creating consistent repeatable processes they’ll build up a competitive advantage that’s hard to beat.

Here’s why you should be incorporating repeatable processes into your business model.

5 Reasons Why You Should Only Work with ‘Ideal Clients’

November 12, 2018 / by Don Connelly / Prospecting / 0 comments

Rather than pouring all your energy into searching for any and all new clients, you should be working out how to attract your ‘ideal clients’. If you agree to work with everyone who comes your way, your business will not continue to be sustainable.

Here are five reasons why it will pay you to drill down to your target market and decide only to work with these types of people.

Being Accountable May Be The Key to Your Success

November 5, 2018 / by Don Connelly / Best Practices / 0 comments

Being accountable will benefit not only your business, but every aspect of your life. Being accountable to yourself will help you focus your attention on your performance, encouraging you to set and achieve personal goals. Being accountable to your clients will help you keep them on track and invested.

Here’s how being accountable will help you succeed as a Financial Advisor.

When You Find Yourself Discouraged, Revisit Why You Got in This Business

October 29, 2018 / by Don Connelly / Marketing Yourself / 0 comments

I know there are times that you want to quit, you just want to throw in the towel. Clients get in your face, the market is working against you, things are bad, and you’re in a slump. Next time that happens, here’s a suggestion. Ask yourself why you got in the business and answer that question.

Listen to a story that illustrates how asking yourself this question will help you find courage to keep on doing what you’re doing.

How to Articulate Your Value to Prospects and Clients

October 22, 2018 / by Don Connelly / Marketing Yourself / 0 comments

Ours is a highly commoditized industry. Financial advisors all tend to look the same, sell the same products and talk the same language. To get noticed you need to differentiate yourself from the competition by establishing your value to prospects and clients.

First, work out what you can bring to the table that others can’t. The next step is to verbalize your unique value proposition to clients and prospects.

If you do, prospects and clients will realize why it makes perfect sense to work with you.

Three Things That Clients Often Do – Even Though They Shouldn’t

October 15, 2018 / by Don Connelly / Investing Wisdom / 0 comments

During your career, you’ll find over and over again that emotions cloud clients’ investment decisions – clients are not always inclined to act in their own best interests. At times like these you need to step in and be a behavior coach for them – otherwise they’ll end up regretting their decisions down the line.

Here are three things that clients want to do – but shouldn’t, and how to counter them.

Why You Need a Referral Strategy and How to Develop One

October 8, 2018 / by Don Connelly / Prospecting / 0 comments

Many advisors are uncomfortable asking clients outright for referrals, finding it hard to strike a balance between being aboveboard about wanting to acquire new business and being pushy or needy.

If that sounds like you, then you need to change your mindset because there are only three ways to gather new clients: From existing clients, people you know who are not yet clients, and people you don’t know yet. The best way by far to find new clients is via referrals.

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Articles by: Don Connelly