/ by Don Connelly / Best Practices / 0 comments
Among the more critical decisions a financial advisor must make is determining their fee structure—what to charge clients and how to charge them. After all, the fee structure sets the tone for how clients perceive the value they receive from your services.
If clients feel that the fees are too high relative to the value provided, it can lead to dissatisfaction and attrition. Conversely, if they perceive your fees as fair, it can foster trust and long-term loyalty. However, if they are too fair, it could threaten your business’s bottom line and sustainability.
Choosing the proper fee structure is a delicate balancing act for advisors. It requires consideration of client expectations, business sustainability, and your own financial goals. Your fee structure should align with your business model and client base, leading to stronger client relationships and business success while fulfilling one’s fiduciary obligations to clients.
Here are the pivotal factors to consider when determining how to structure your fees:
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In this category, we will share stories and practical tips for financial advisors and consultants which have proven to be best practices throughout the years.
Changing Negative Perceptions and Attitudes as a Financial Advisor
/ by Don Connelly / Best Practices / 0 comments
Most people become financial advisors because it is one of the more rewarding careers, indeed in terms of monetary rewards, but also working in the service of others to help them achieve financial security and long-term prosperity. However, many advisors struggle with aspects of their job that can lead to self-doubt, hesitation, and guilt.
These negative emotions often stem from deep-rooted perceptions and attitudes that can negatively impact client relationships and hinder professional growth. For example, for experienced advisors who become good at what they do, the job gets easier—almost too easy.
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Where Financial Advisors Can Get Help Building Their Practice
/ by Don Connelly / Best Practices / 0 comments
Few careers are as demanding as building a successful financial advisory practice. In addition to acquiring essential financial knowledge, financial advisors must develop solid business acumen, hone their soft skills, and work tirelessly to build their clientele while consistently seeking improvement.
This business is not for the faint-hearted, and it’s foolish to think you can do it on your own. I don’t know many successful advisors who made it, especially when starting out, without the benefit of a support system, whether it’s a mentor, coach, accountability partner, or the comradeship of an advisor community.
Each avenue offers unique benefits to help you reach the next level, regardless of your business stage.
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5 Priorities Financial Advisors Must Have to Succeed in Our Business
/ by Don Connelly / Best Practices / 0 comments
As you might already know, financial advisors need to be good business people to succeed, which entails having a solid business plan, creating an ideal client profile, developing project management skills, and acting and thinking like a CEO. Those are critical foundational elements for any financial advisor with ambitions of growing a successful business.
However, on a day-to-day basis, success in the financial advisory business requires a constant blending of priorities such as strategic focus, interpersonal skills, and industry knowledge. Here are the five top priorities financial advisors must focus on to thrive in their careers:
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Financial Planning Challenges for Financial Advisors
/ by Don Connelly / Best Practices / 0 comments
In today’s saturated market, financial advisors must offer holistic financial planning for several reasons: It’s a sure way to differentiate themselves from those who only offer investment management. It can build deeper, more trusting relationships with clients, and it leads to better financial outcomes for clients. It can also attract a broader client base and retain those who might otherwise seek these services elsewhere.
Financial planning should unquestionably be a cornerstone service offered by financial advisors. However, performing the service is not without its challenges, particularly as it relates to communication and relationship skills. Awareness of and overcoming these challenges through focus, practice, and sound execution is critical to providing effective guidance and building enduring relationships with your clients.
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A Guide to Securing Second Meetings with Prospects: Turning First Impressions into Lasting Partnerships
/ by Don Connelly / Best Practices / 0 comments
It’s no exaggeration to say that the initial meeting with a prospective client is a make-or-break moment that sets the tone for the relationship and determines whether it will continue in a second meeting. The initial meeting is a crucial dance between the advisor and a naturally skeptical prospect who wants to know why they should work with you.
In a crowded field of financial advisors, the initial meeting presents a critical opportunity to differentiate yourself. Prospects are likely to meet with multiple advisors. You must make the prospect feel they’re making the right choice in working with you and that they should expect an advisory experience with you that they can’t get from anyone else. That’s a tall order.
But if you’re organized, practiced, and have the end in mind—a second meeting with the prospect—you can make each initial meeting a success.
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5 Essential Things New Financial Advisors Must Know to Be Successful
/ by Don Connelly / Best Practices / 0 comments
There’s never been a better time to be in the financial advisory business. And if you’re new to the industry, the opportunity is limitless—if you’re adequately prepared. But if you aren’t, the journey can be a long, slow, uphill slog with a minimal chance of success.
Too harsh? Not at all. It’s a fair warning to anyone who gets into this business with little or no understanding of what it is about and what it takes to succeed.
Historically, the advisory business has attracted young people enamored by numbers, analysis, and their application in the investment world. And most are motivated by the desire to help people achieve financial security. Here’s the deal, though—you can’t help people if they don’t trust you. You can’t build a practice if you can’t convince people to follow your advice. You can’t stay in business if you don’t prospect, and prospects won’t gravitate toward you if you don’t stand out.
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Factors Financial Advisors Should Consider When Choosing a Fee Structure for Their Practice
/ by Don Connelly / Best Practices / 0 comments
Among the more critical decisions a financial advisor must make is determining their fee structure—what to charge clients and how to charge them. After all, the fee structure sets the tone for how clients perceive the value they receive from your services.
If clients feel that the fees are too high relative to the value provided, it can lead to dissatisfaction and attrition. Conversely, if they perceive your fees as fair, it can foster trust and long-term loyalty. However, if they are too fair, it could threaten your business’s bottom line and sustainability.
Choosing the proper fee structure is a delicate balancing act for advisors. It requires consideration of client expectations, business sustainability, and your own financial goals. Your fee structure should align with your business model and client base, leading to stronger client relationships and business success while fulfilling one’s fiduciary obligations to clients.
Here are the pivotal factors to consider when determining how to structure your fees:
Read more
Why You Need to Encourage Your Clients to Ask Questions
/ by Don Connelly / Best Practices / 0 comments
As a financial advisor, you occupy a position of trust, guiding clients through complex financial landscapes. While knowledge and experience are crucial assets, an advisor’s success hinges on another critical factor: fostering a culture of open communication where clients feel empowered to ask questions. This often-overlooked attribute can unlock a multitude of benefits, leading to more effective financial planning, stronger client relationships, and, ultimately, a brighter financial future for the client.
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The Paradox of Financial Education: How Too Much Knowledge Can Cost You Clients
/ by Don Connelly / Best Practices / 0 comments
Financial advisors constantly walk a tightrope between empowering clients and overwhelming them. While financial literacy is crucial for informed decision-making, overeducating prospects and clients can backfire, resulting in the loss of an account. This phenomenon can be better understood by examining the psychology of financial decision-making and the delicate advisor-client relationship.
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7 Common Mistakes Financial Advisors Make that Repel Clients
/ by Don Connelly / Best Practices / 0 comments
To be successful, financial advisors must work tirelessly to master their craft while putting in countless hours to build their business. Some have an easier time of it than others because they avoid the many missteps that can drive prospects and clients away. Even the most well-intentioned advisors can sometimes engage in behaviors that unintentionally repel potential and existing clients, creating an enduring uphill battle to grow their practice.
You spend a lot of time and resources to gain a foothold in this business. But if you’re not aware of the crucial mistakes many advisors make in trying to build relationships, you are less likely to avoid them yourself, making your job much more difficult—maybe even impossible. Here are seven common missteps many advisors make that you must avoid to have any chance of success.
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