Russell Collins has spent more than 40 years as a Financial Advisor specializing in risk insurance in Australia. Since his retirement as an advisor in June 2010, he has maintained his interest in the financial services industry by sharing his knowledge through individual mentoring, one-day workshops and speaking at national and international industry conferences and other events. His experience in the personal insurance market, and in his later years in the business owner market, has given him a wide area of expertise which has proven easily transferable to willing listeners interested in investing in their businesses. If you are a wealth manager looking to expand your insurance business, check out his book ‘Skills that Succeed: A communication Guide for Risk-Based Financial Advisers’. For now, US Advisors can only purchase the audio version at https://rics.com.au/book/formats/. It’s full of great client communication ideas and strategies that will help you in your business.

The File Note: How to Increase Your Closing Rates to 9 out of 10 in Life Insurance Sales

The File Note - How to Increase Your Closing Rates to 9 out of 10 in Life Insurance Sales

At the conclusion of my previous guest post – “Making Every Initial Meeting with a Prospect Successful” – I mentioned that if I could point to one thing that increased my closing rate to 9 out of 10, it was the file note. This in effect acted as a pre-presentation vehicle and I believe it motivated people to really look forward to our next meeting and my eventual recommendations.

Here’s how to start using the file note to increase your life insurance sales.

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How to Increase Your Life Insurance Sales Making Every Initial Meeting with a Prospect Successful

How to Increase Your Life Insurance Sales Making Every Initial Meeting with a Prospect Successful

When people meet with you for the first time, subconsciously they have four questions that need to be answered. They haven’t thought about these questions in advance but they cross their mind during that meeting. If they are answered, this will ensure that there is not only a second follow-up meeting, but also presents the immediate opportunity to develop a long-term relationship:

Do I like you?
Do I trust you?
Are you competent?
Are you the sort of person who will put my best interests before your own?

In addition to these four questions, I believe that a person would also have to be thinking to themselves “this adviser makes sense!” if there is going to be an ongoing relationship.

How to make every fact-finding meeting a success

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How to Increase Your Life Insurance Sales through Preparation

I am of the opinion that one of the major stumbling blocks for new (and, surprisingly, even more experienced) Financial Advisers in conducting successful initial meetings with prospective clients (as well as review meetings with existing clients) is the lack of proper preparation.

In recent years Dealer Groups have introduced a one-size-fits-all templated fact finder document to be used by their advisers in both initial and ongoing discussions with prospective or existing clients. In terms of compliance requirements, the dealer group needed to protect itself from possible future litigation down the road and therefore many participated in designing the questions that their advisers could ask.

From my experience, I believed that there were two problems with this approach.

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