/ by Don Connelly / Managing the Relationship / 0 comments
Of all the truisms associated with our industry, none is more valid than, “People do business with people they like and trust.” That’s why we devote a lot of space here to the importance of building rapport with clients.
We often discuss the need to master communication and soft skills, such as active listening, asking open-ended questions, mirroring body language and tone, telling stories, and showcasing empathy. That will never change as it forms the critical foundation for building rapport and trust.
We also discuss best practices, such as regular check-ins or sending holiday greetings to build client relationships. While these strategies work, they can sometimes feel impersonal or predictable. To truly stand out, it’s crucial to employ creative, lesser-known methods that resonate with prospects and clients on a deeper level.
Here are five innovative approaches to help you build meaningful relationships, earn trust, and foster long-term engagement.
Read more
Building Rapport with Clients: Unique Strategies for Financial Advisors
/ by Don Connelly / Managing the Relationship / 0 comments
Of all the truisms associated with our industry, none is more valid than, “People do business with people they like and trust.” That’s why we devote a lot of space here to the importance of building rapport with clients.
We often discuss the need to master communication and soft skills, such as active listening, asking open-ended questions, mirroring body language and tone, telling stories, and showcasing empathy. That will never change as it forms the critical foundation for building rapport and trust.
We also discuss best practices, such as regular check-ins or sending holiday greetings to build client relationships. While these strategies work, they can sometimes feel impersonal or predictable. To truly stand out, it’s crucial to employ creative, lesser-known methods that resonate with prospects and clients on a deeper level.
Here are five innovative approaches to help you build meaningful relationships, earn trust, and foster long-term engagement.
Read more
The Art of Active Listening in Financial Advising: Building Trust and Uncovering Client Goals Beyond the Numbers
/ by Don Connelly / Managing the Relationship / 0 comments
We’ve devoted a lot of space here to discussing the concept of “active listening.” Why? Because it’s essential for connecting with clients on a more meaningful level. Beyond merely listening, active listening is an immersive, empathetic approach that enables you to pick up unspoken cues, explore clients’ deeper motivation, and get to the crucial “why.” Active listening is critical to moving clients to take action.
Advisors who master active listening are able to transform the advisor-client relationship to understand and anticipate their client’s needs beyond the surface of financial data and gain insight into what truly matters to clients.
Read more
How to Handle Unexpected Client Questions
/ by Don Connelly / Best Practices / 0 comments
As a financial advisor, it’s essential that your clients ask questions. It means they want to engage with you, and they trust your expertise. Every question a client asks is an opportunity to educate them, which is a good thing. When your clients are comfortable enough with you to ask questions, it’s a sign of a healthy advisory relationship.
But what if a client blindsides you with an unexpected question, one you didn’t see coming? The relationship could turn on how you handle the question. If you hesitate, appear uncomfortable, or try to avoid the question, you could find yourself outside the client’s circle of trust, at least for the moment.
However, if you’re prepared to manage these impromptu and uneasy moments with confidence and professionalism, you will reinforce the trust you’ve already built.
Read more
Future-Proofing Your Financial Advisory Career: The Power of Soft Skills in an AI World
/ by Don Connelly / Best Practices / 0 comments
Financial advisors are bracing for the “next big thing” as artificial intelligence (AI) is playing an increasingly prominent role. The rise of AI-powered tools and robo-advisors is automating many of the routine, data-driven aspects of financial planning, creating more efficient and accurate solutions.
Robo-advisors, for example, offer algorithm-based portfolio management services that can reduce the need for human intervention in certain advisory functions. AI tools can sift through massive datasets, analyze market trends, and generate investment strategies, all at a fraction of the cost and time it would take a human advisor.
However, as AI takes over the technical aspects of financial advising, the human touch remains irreplaceable.
Read more
Unearthing the Buried Treasure: How Financial Advisors Can Uncover Hidden Objections
/ by Don Connelly / Prospecting / 0 comments
Financial advisors play a crucial role in securing a client’s financial future, but beneath the surface of numbers and charts lie unspoken anxieties and reservations—hidden objections that can derail even the most meticulously crafted plan. Unlike their vocal counterparts, these objections can linger beneath the surface, hindering progress and leading to missed opportunities.
However, by employing specific techniques and fostering a trusting environment, advisors can unearth these hidden objections and build stronger, more successful client relationships.
Read more
Why You Need to Encourage Your Clients to Ask Questions
/ by Don Connelly / Best Practices / 0 comments
As a financial advisor, you occupy a position of trust, guiding clients through complex financial landscapes. While knowledge and experience are crucial assets, an advisor’s success hinges on another critical factor: fostering a culture of open communication where clients feel empowered to ask questions. This often-overlooked attribute can unlock a multitude of benefits, leading to more effective financial planning, stronger client relationships, and, ultimately, a brighter financial future for the client.
Read more
Decoding Doubt: 6 Non-Verbal Cues Clients Might Be Giving You That Signal a Trust Deficit
/ by Don Connelly / Managing the Relationship / 0 comments
Trust is the bedrock of any successful financial advisor-client relationship. But how do you know if a client truly trusts you, especially when they might not explicitly say it? Beyond the spoken word, clients often communicate their feelings through non-verbal cues. Learning to recognize these subtle signals can help advisors address underlying concerns and build stronger, more trusting relationships.
Read more
The Paradox of Financial Education: How Too Much Knowledge Can Cost You Clients
/ by Don Connelly / Best Practices / 0 comments
Financial advisors constantly walk a tightrope between empowering clients and overwhelming them. While financial literacy is crucial for informed decision-making, overeducating prospects and clients can backfire, resulting in the loss of an account. This phenomenon can be better understood by examining the psychology of financial decision-making and the delicate advisor-client relationship.
Read more
7 Common Mistakes Financial Advisors Make that Repel Clients
/ by Don Connelly / Best Practices / 0 comments
To be successful, financial advisors must work tirelessly to master their craft while putting in countless hours to build their business. Some have an easier time of it than others because they avoid the many missteps that can drive prospects and clients away. Even the most well-intentioned advisors can sometimes engage in behaviors that unintentionally repel potential and existing clients, creating an enduring uphill battle to grow their practice.
You spend a lot of time and resources to gain a foothold in this business. But if you’re not aware of the crucial mistakes many advisors make in trying to build relationships, you are less likely to avoid them yourself, making your job much more difficult—maybe even impossible. Here are seven common missteps many advisors make that you must avoid to have any chance of success.
Read more
How Financial Advisors Can Be the Leader Their Clients Want
/ by Don Connelly / Best Practices / 0 comments
In today’s complex financial landscape, being knowledgeable and able to connect with people is not enough. Clients expect more from you as their financial advisor. They expect you to lead them to financial security. Individuals seek financial advice because they lack the knowledge and expertise to navigate their financial futures effectively. But they are not inclined to follow just any advisor—only those who can unequivocally inspire trust and confidence. Why bother with anyone else?
Advisors must work each day to demonstrate leadership qualities that inspire trust, confidence, and informed decision-making. Here are the critical areas advisors should focus on to become leaders in the eyes of their clients:
Read more