/ by Don Connelly / Prospecting / 0 comments
All financial advisors know that prospecting is the lifeblood of their business. Filling the funnel with a constant flow of qualified leads has long been the biggest challenge facing advisors, regardless of how long they’ve been in the business. Scores of books and articles have been written on “the best” prospecting tips and techniques. Yet, many advisors continue to suffer from the “spinning your wheels” syndrome, feeling as if their efforts keep dredging up the same results—poor-quality prospects or prospects who have neither the incentive nor financial capacity to take action.
Sure, prospecting is and always has been driven by the “law of numbers,” but who says you can’t tilt the numbers in your favor. You’d be foolish not to try. Even if you’ve identified a target market based on an ideal client profile, it’s still a numbers game. However, if you truly understand the type of prospect you’re looking for, you may be able to drastically reduce the number of rocks you need to turnover.
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The Non-Salesy Way to Finding and Attracting Your Ideal Clients
/ by Don Connelly / Prospecting / 0 comments
Financial advisors’ success hinges on building trust and long-term relationships. To do that effectively, they need to target the right audience—individuals who value their expertise and require the specific services they offer.
Successful advisors know how to identify a niche that represents their ideal client. More importantly, they know how to reach out in a way that leads to a connection without resorting to pushy sales tactics. The key is to create a sustainable and repeatable process that positions you as an expert in a particular niche to the extent that they are drawn to your message.
Here are the steps to follow:
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How to Write a Highly Effective LinkedIn Summary – Examples for Financial Advisors Included
/ by Don Connelly / Marketing Yourself / 0 comments
It’s well established that LinkedIn is a vital platform for financial advisors to showcase their expertise and connect with potential clients. Advisors who use LinkedIn agree that the social media platform plays a key role in building connections and expanding their opportunities for finding potential prospects.
We’ve discussed LinkedIn’s important role in generating leads and how to use it effectively for prospecting. We also covered the five grave LinkedIn mistakes advisors make, including giving short shrift to their LinkedIn Summary. In fact, a poorly crafted LinkedIn Summary can render your profile unreadable, causing anyone looking for a financial advisor to move on to the next profile.
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3 Ways to Boost the Promotional Power of a Marketing Resume
/ by Don Connelly / Marketing Yourself / 0 comments
A marketing resume can be a very potent tool because it can be used in unlimited number circumstances—at networking events, canvassing businesses, social events, speaking events, or anywhere you would normally hand out business cards. But you must be thoughtful about who exactly should receive your marketing resume. If your value proposition is too broad (trying to be everything to everybody) it may not resonate with anyone because it doesn’t differentiate you.
Here are three tips on how to get the most promotional power out of your marketing resume.
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Financial Advisor Webinar Marketing: 7 Reasons Why You Should Do It
/ by Diana Marinova / Marketing Yourself / 6 comments
For several decades, financial advisors successfully used seminars to introduce themselves to potential clients. Seminar marketing is still the most effective way to present yourself as an authority and knowledgeable resource—two traits investors covet in a trusted advisor. However, thanks to Covid19, live seminar events may be a thing of the past, at least until […]
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3 Types of Prospects Financial Advisors Should Pursue and How to Connect with Them
/ by Don Connelly / Prospecting / 0 comments
All financial advisors know that prospecting is the lifeblood of their business. Filling the funnel with a constant flow of qualified leads has long been the biggest challenge facing advisors, regardless of how long they’ve been in the business. Scores of books and articles have been written on “the best” prospecting tips and techniques. Yet, many advisors continue to suffer from the “spinning your wheels” syndrome, feeling as if their efforts keep dredging up the same results—poor-quality prospects or prospects who have neither the incentive nor financial capacity to take action.
Sure, prospecting is and always has been driven by the “law of numbers,” but who says you can’t tilt the numbers in your favor. You’d be foolish not to try. Even if you’ve identified a target market based on an ideal client profile, it’s still a numbers game. However, if you truly understand the type of prospect you’re looking for, you may be able to drastically reduce the number of rocks you need to turnover.
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6 Reasons Why You Should Specialize in The Kind of Financial Advice You Give
/ by Don Connelly / Best Practices / 0 comments
In previous posts we’ve discussed the importance of identifying your ideal client in terms of their attributes – be it occupation, geographical location, etc. But if you are to stand out in a crowded market you also need to pinpoint exactly what you can offer your clients in terms of services.
As part of your marketing strategy aim to narrow down to the field or specialty you’re best suited to offer. Don’t try to be ‘jack of all trades’ by offering to provide advice on estate planning and taxation, and everything in-between. If you do, you’ll end up ‘master of none’.
People need to know you are the expert in your field, otherwise you won’t become highly referable. Here’s why you should specialize in the kind of financial advice you give.
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