Using Client Feedback Loops to Build Trust and Loyalty

Using Client Feedback Loops to Build Trust and Loyalty

Wouldn’t it be great if you could read your clients’ minds to know how they feel about you and your service? If you knew what they were thinking, you could ensure you’re doing all the right things to exceed their lofty expectations, leading to stronger and more trusting client relationships. Fortunately, you don’t need to read minds. All you need to do is ask them.

Successful, customer-centric companies constantly ask their customers what’s on their minds through a mechanism known as a customer or client feedback loop, a system where they regularly gather, analyze, and act on feedback to improve their products and services. Successful, client-centric financial advisors do the same thing, enabling ongoing communication with their clients to help refine and enhance their experience.

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5 Ways You Should Be Asking for Feedback from Clients

5 Ways You Should Be Asking for Feedback from Clients

Advisors who are in the dark about how their clients view their relationship or feel about the level of service they receive risk losing them to advisors who care about what they think. It’s not that you don’t care; it’s that your clients won’t know that you do if you don’t periodically ask them for their feedback.

Without direct and honest feedback from your clients, you won’t know what’s working and what’s not. You could be perpetuating a less-than-remarkable client experience that could drive clients away. At the very least, you won’t know the reasons why you’re not getting referrals from your clients.

Want to know how you differentiate yourself? Be the advisor who demonstrates a sense of partnership and commitment to the relationship by proactively asking for your client’s feedback. When you do, it’s an opportunity to learn how to improve and grow your practice and make your clients appreciate that you value their opinion.

Here are five ways you can gather valuable insights from your clients while deepening your engagement with them.

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