The Perils of Lacking Empathy: Why It Matters for Financial Advisors

The Perils of Lacking Empathy - Why It Matters for Financial Advisors

Nothing can form a human connection quite like the genuine expression of empathy. That human connection, which is the basis of trust in a relationship, is what clients want from their advisors. Failure to make that connection quickly can drive clients into the arms of a more empathic advisor.

Why empathy is so powerful

Empathy is the ability to see the world through someone else’s eyes, understand their emotions, and connect with them on a deeper level. But to your clients, it’s much more than that. When you express genuine empathy with a client, they feel like they are the most important person in your life at that moment. You took the time to step inside their shoes, walk around, and make them feel understood without judging them.

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How Financial Advisors Can Be the Leader Their Clients Want

How Financial Advisors Can Be the Leader Their Clients Want

In today’s complex financial landscape, being knowledgeable and able to connect with people is not enough. Clients expect more from you as their financial advisor. They expect you to lead them to financial security. Individuals seek financial advice because they lack the knowledge and expertise to navigate their financial futures effectively. But they are not inclined to follow just any advisor—only those who can unequivocally inspire trust and confidence. Why bother with anyone else?

Advisors must work each day to demonstrate leadership qualities that inspire trust, confidence, and informed decision-making. Here are the critical areas advisors should focus on to become leaders in the eyes of their clients:

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How to Build Immediate Personal Connections Naturally

How to Build Immediate Personal Connections Naturally

Gaining the trust of a prospective client is an absolute must if the relationship is to amount to anything. Plain and simple, people don’t do business with financial advisors if they don’t trust them. Building that kind of trust can take time, but successful advisors know how to accelerate the process—by first establishing a connection, which can be done when first meeting with a prospect.

If you think back on all your relationships—personal and professional—you’re likely to find that your best and closest relationships started with an instant personal connection. Something just clicked between the two of you that allowed you to lower your guard and open up to one another.

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How to Become Naturally Empathetic (and Build Deeper Connections with Clients)

How to Become Naturally Empathetic and Build Deeper Connections with Clients

At a time like we are now experiencing, when clients are feeling anxious and vulnerable about the future, financial advisors’ most potent tool is empathy. They need to know you understand how they’re feeling about their circumstances and their concerns about the world around them.

There may not even be a problem for you to solve other than to make your clients feel understood and validated for having those feelings. That’s where many financial advisors fall short because they view themselves strictly as problem solvers and not therapists. If your goal is to build enduring relationships with clients who have confidence in your advice, that needs to change.

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