brilliant at the basics Archives - Page 6 of 12

Clients not Giving You Referrals? Here’s Why That May Be

/ by Don Connelly / Managing the Relationship / 0 comments

We devote a lot of space here on how to generate referrals, and with good reason. Generating quality referrals is critical to building a sustainable and profitable practice. Many of our articles address the ‘how,’ even addressing how to overcome the reluctance to ask for referrals. Based on my decades of experience, I’m confident that advisors who study those articles and incorporate the tips and practices into their process can generate more referrals.

For Highly Ambitious Advisors, Influence + Credibility = Thought Leadership

/ by Don Connelly / Marketing Yourself / 0 comments

Becoming a thought leader enhances your personal and professional stature within your industry and community, making you much more appealing as an authority and person of influence. When an advisor is viewed as a true thought leader, they attract the attention of influential clients who use their influence to refer other influential people.

As previously discussed on the blog, content is the key to building influence. Producing compelling, thought-provoking content delivered through your website, a blog, and emails, is how you establish your authority in the field. The more it is viewed, the more influence you can build, which is where social media comes in. Posting your content on LinkedIn, Facebook, Twitter, and other social media sites expands your potential audience and builds your online influence.

But that’s just the beginning. While influence is critical, without credibility, it can be fleeting. Blogging and social media engagement are essential for building thought leadership, but when you can share your thoughts in high-profile settings you gain invaluable credibility.

Why Blogging Is Your Path to Achieving Thought Leadership

/ by Don Connelly / Marketing Yourself / 0 comments

For advisors competing in a crowded industry, achieving thought leadership is becoming essential for those who want to stand far above others in a crowded field. Why? Because thought leaders are viewed as people of influence with recognized expertise, credibility, and strong reputations – traits that have become table stakes for advisors hoping to attract the attention of high-net-worth clients.

Though it takes time to achieve thought leadership, the return on whatever investment of time and resources can be unparalleled. Fortunately, in this digitally wired world, you have tools that can accelerate the journey. If you have a couple of hours a month to devote to writing, blogging can be your most effective marketing activity.

Today, more businesses than ever are pointing to blogging as their most important inbound marketing initiative. And the vast majority of businesses report that their blogs have led to increased visibility, notoriety, and business development. Financial advisors are finding that blogging is an affordable way to establish themselves as a high-profile authority and a credible source of financial information in a highly competitive arena.

Thought Leadership May Be the Only Edge for Financial Advisors

/ by Don Connelly / Marketing Yourself / 0 comments

Clearly, the financial advisory industry is undergoing a major transformation. Technological advances and the democratization of investing has virtually commoditized financial advice to the detriment of advisors who continue to languish in brand obscurity. Until financial advisors can differentiate themselves as authorities in their field, most struggle to gain the attention of new clients or keep the attention of existing clients. Advisors who establish themselves as true thought leaders hold a distinct advantage in the race to add new clients and grow assets under management.

Why It’s Critical to Have a Well-Conceived, Repeatable Advisor Onboarding Process

/ by Diana Marinova / Best Practices / 0 comments

It is well-established in the financial advisory industry that the client onboarding process is crucial to building profitable, long-term relationships. When done poorly, you’ll likely see clients heading for the exits leaving you with thinning profit margins and a tarnished reputation. For the same reasons, onboarding advisors is equally critical for financial advisors looking to […]

You Can’t Be Afraid to Fail. It’s How You Succeed.

/ by Don Connelly / Best Practices / 0 comments

Who doesn’t want to be a success? It’s what people, particularly financial advisors, strive for every day. No one wants to be a failure. But did it ever occur to you that it’s virtually impossible to be a success without failing? Successful people must be very comfortable with failure because they probably fail more often than they succeed. They’re successful because they use their failures as learning experiences to propel them forward.

Yet, many people seem to have such a dysfunctional relationship with failure that they can’t see the value in it, choosing instead to avoid it by not taking the same risks that led to it. That’s not learning. That’s capitulation, which never leads to success.

Stop Justifying Your Fees and Start Explaining Them in the Context of What Your Prospects Value

/ by Don Connelly / Best Practices / 0 comments

The financial services world has undergone significant change in the last few years, mainly for the benefit of those seeking financial advice. They have more options, investment costs are decreasing, and they have more protections thanks to the regulators. However, for financial advisors, the more things change, the more they seem to stay the same—at least as it relates to fees. Advisors still find themselves in the unenviable position of having to withstand fee compression while, at the same time, justifying them to their clients.

Successful Selling Habits for Advisors Who Don’t Want to Sell

/ by Don Connelly / Marketing Yourself / 0 comments

Many financial advisors resist the notion that they must be good at selling to be a successful advisor. Some go out of their way to distance themselves from the “salesperson” label. That’s fine because when you consider the totality of what quality financial advisors do, it doesn’t fit the traditional definition of “salesperson.” However, that doesn’t get around the fact that, regardless of their profession, for anyone to be successful, they must be able to sell.

Building Resiliency Through Successful Calling Habits

/ by Don Connelly / Prospecting / 0 comments

I think it’s safe to say that most financial advisors don’t like making prospecting calls. Many even detest it. At best, it’s a necessary evil.

However, some advisors not only welcome the challenge of call prospecting, but they also thrive on it. One advisor I know considers each phone call he makes as the potential to uncover riches like scratching off lottery tickets. He said, “I could win the lottery at any minute, and if I scratch off enough tickets, believe me, I will win the lottery.”

That’s one way to stay motivated. But there is an element of truth to it. Ambitious advisors will do whatever it takes to build a resilient mindset, which is critical to success in any endeavor. They’re not afraid to risk rejection because they know it will lead to wins, and that’s what they live for. However, for resilience to be sustained, it must be built on solid habits that eliminate the overthinking that leads to call reluctance.

Here are the essential calling habits—several of which occur before the call—you must develop to grow your businesses successfully:

The Four Success Habits of Highly Successful Advisors

/ by Don Connelly / Best Practices / 0 comments

It has been said that habits determine 95% of a person’s behavior and are the most important determinant of the type of person you will become. That can be frighteningly ominous for financial advisors who spend little time focused on developing successful habits.

As financial advisors, we’re all searching for the secret to success—finding that edge that can move us effortlessly toward our ambitions. The challenge for many is that it is human nature to look for shortcuts in the pursuit of success.

However, in reality, it’s those who are able to find the motivation to develop successful habits that separate the ordinary from the exceptional—finding the will to take deliberate daily action consistently in pursuit of their goals. Successful advisors will tell you that it’s the practices we develop and master in their daily lives that empower them and propel them to their fullest potential for producing at an elite level.

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