bring value Archives - Page 2 of 2 - Don Connelly & Associates

Help Clients Understand Why They’re Paying You a Fee

August 21, 2017 / by Don Connelly / Marketing Yourself / 0 comments

Before you can convince your clients of your worth, you need to convince yourself of your own value. Always remember your fees reflect the five-star service you can offer. That’s what makes you stand out in an increasingly commoditized industry.

Here are some ways to help you communicate your value – both to yourself and to your clients.

Believe in Your Value and Never Do These Three Things with Clients

July 31, 2017 / by Don Connelly / Managing the Relationship / 0 comments

When prospecting see yourself as the professional consultant you are. Your job is of the utmost importance – you’re there to safeguard your clients’ financial future. It doesn’t get much more important than that and you are due respect.

So, if you find you’re fighting to win new clients, rushing through a presentation or apologizing for asking for the order, take a step back. Understand that you add value to your clients’ lives. Because of you people will be able to retire comfortably or get their kids through college. Your clients should feel privileged to do business with you, not the other way around.

Here are three things to avoid doing with clients.

5 Grave Mistakes Financial Advisors Make on LinkedIn

May 30, 2016 / by Diana Marinova / Connelly Corner, Marketing Yourself / 6 comments

You already know how dangerous for your business not using LinkedIn could be, don’t you? With more than 5 million affluent investors on the network, Financial Advisors cannot afford to overlook using it as a networking and prospecting tool.

But like with any aspect of your marketing, there are best practices for making the most of LinkedIn, as well as common mistakes to avoid. .

Here are five grave mistakes Financial Advisors make on LinkedIn.

Is Cold Calling Still an Effective Prospecting Method for Financial Advisors?

May 9, 2016 / by Don Connelly / Prospecting / 3 comments

Technology and the ‘no-call’ rules have changed habits when it comes to cold calling. It’s no longer seen as the ‘go-to’ method for prospecting, with social media, the internet and networking often seen as better ways to reach out to new clients. But there are good reasons why cold calling – when done correctly – is a quality tool and why it should be a necessary and permanent part of your business.

Why Is Online Reputation Important for Your Success as a Financial Advisor

November 30, 2015 / by Diana Marinova / Connelly Corner, Marketing Yourself / 0 comments

As Don Connelly always says, only three things must take place for you to get a new client: that person must like you, trust you and think you are smart. But how could prospects like you, trust you and think you are smart if they never met you? How do you come across as likeable, trustworthy and smart if you have no prior relationship with them?

The answer lies in your online reputation.

How Much Value Do You Bring as a Financial Advisor?

February 12, 2015 / by Don Connelly / Don Guest Authoring at..., Managing the Relationship / 0 comments

What determines your value is not up to you to decide. It is left for the client to decide. And that decision is a lot simpler than you might think.

When selecting an Advisor, three things are of value to a prospective client.

That person must like the Advisor, that person must trust the Advisor and that person must think the Advisor is smart. There is very little else to factor in initially.

Prospective clients generally are not looking for more information.

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