Three Challenges Advisors Face in the Post-Pandemic World

Three Challenges Advisors Face in the Post-Pandemic World

At the height of the COVID crisis, financial advisors were confronted with unthinkable challenges. All things considered, the industry has been resilient in the face of unprecedented headwinds. But, as the other side of this crisis begins to come into view, the industry faces a significant shift that will shape the way advisors operate long after the pandemic wanes. Advisors who get in front of that shift and adapt to the new paradigms quickly will not just survive; they will thrive.

If you could capture clients’ general mood today in one word, “anxiety” would probably say it best. In their hearts, minds, and souls, it’s a very different world from just a year ago and, as much as we all hope for a return to normal, there may be no going back for clients. Their perceptions and priorities have forever changed, much like they did during the 2008 financial meltdown. Only this time, it’s different because it involves both financial and health risks.

Read more

Creating Your Financial Advisor Marketing Plan

Creating Your Financial Advisor Marketing Plan

The biggest growth challenge for financial advisors is finding qualified leads. But before that can happen, advisors must be able to attract enough of the right people who might become qualified leads. That’s what marketing does for you. It doesn’t happen in a vacuum. It can’t happen by aimlessly wandering around. Most advisors have enough trouble managing their time between being an advisor, running their practice, and prospecting. What’s needed is a marketing plan.

Read more

4 Challenges Financial Advisors Face in the New Digital Environment – And Solutions

4 Challenges Financial Advisors Face in the New Digital Environment – And Solutions

There’s no doubt about it: The past six months have changed our business. It’s not just because those of us in the financial advisory business have changed. Our markets and our clients have changed, too. Their habits and behaviors are different.

Case in point: Those of us of a certain age remember closing lots of sales at the kitchen table – often late at night. But with the pandemic, few people are going to invite a salesperson into their home. That way of doing business was disappearing even before the pandemic. Now it may be gone forever.

Here are four communications challenges your peers are facing – and a few words on some possible solutions. We’ll have more in depth content on each of these topics in the future. But here are the basics to get you started.

Read more

Three Challenges Financial Advisors Face in Their Daily Work

Three Challenges Financial Advisors Face in Their Daily Work

A recent post on this blog outlined three challenges Advisors face when acquiring clients. This week I’ll outline three more chief challenges you are probably facing in your daily work, along with some tips on how to overcome them.

#1. Providing clients with reassurance when the markets take a downturn

Keeping clients on track when markets take a dive is a situation many advisors find tricky. But It’s essential to know how to keep clients invested for the long term.

Read more

top