April 29, 2024 / by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases, Uncategorized / 0 comments
I hope by now you’ve done a business plan. A business plan is how you’re going to hit your goals. You’re driving from Bangor, Maine to San Diego, you’re going to pass mile markers along the way. Those are your goals.
Inside your business plan has to be your marketing plan. It’s not enough to go in the morning and hunt, kill and eat.
Listen to this audio podcast or read the transcript below to hear the ‘halo of ringlets’ analogy and an idea on narrowing down and attracting your target market or markets.
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The Halo of Ringlets
April 29, 2024 / by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases, Uncategorized / 0 comments
I hope by now you’ve done a business plan. A business plan is how you’re going to hit your goals. You’re driving from Bangor, Maine to San Diego, you’re going to pass mile markers along the way. Those are your goals.
Inside your business plan has to be your marketing plan. It’s not enough to go in the morning and hunt, kill and eat.
Listen to this audio podcast or read the transcript below to hear the ‘halo of ringlets’ analogy and an idea on narrowing down and attracting your target market or markets.
Read more
What Is an Initial Benefit Statement and How to Use It
March 25, 2024 / by Don Connelly / Presentation Skills / 0 comments
As I have mentioned already on the Don Connelly 24/7 learning center, I was taught a method of selling called Professional Selling Skills (PSS) many years ago. It was and still is the bestselling course in the world. Let’s talk about the first step in giving a Professional Selling Skills presentation. That step is called the Initial Benefit Statement.
Watch this video episode or read the transcript below to hear Don explaining what it is and how to use it.
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