Why Financial Advisors Must Embrace Technology Now

Why Financial Advisors Must Embrace Technology Now

In the third of our series of Critical Issues Facing Financial Advisors Right Now, we turn to the challenge facing advisors in adopting the technologies that will drive business growth for the foreseeable future. Financial advisors have seen the future, and it is now. Those who learn to embrace it will have a distinct advantage over those who continue to run from it.

We can complain all we want about the rise of robo-advisors but, the fact is, they only control a minute portion of the trillions of dollars held by wealth managers, advisors, and asset managers. Still, robo-advisors are on the cutting edge of technological innovations, and venture capital is flooding the financial technology sector with billions of dollars.

Our industry has reached a critical juncture where advisors must now choose to embrace technological change to get ahead of their competition and provide the level of service their clients have come to expect or risk obsolescence.

Read more

Using Client Personas to Attract Your Ideal Client

Using Client Personas to Attract Your Ideal Client

Most financial advisors are familiar with the concept of creating an “ideal client profile” used to identify the type of prospects they want to target. However, that may not go far enough to attract and directly engage with digitally savvy high net-worth investors in the digital age. Emerging-affluent millennials, in particular, are cautious about who they engage with if they can’t see what’s in it for them.

In a digitally wired world, financial advisors need to be able to identify with their target market and communicate in a way they can identify with you. That requires taking the ideal client profile to the next level by digging deeper into who they are, what they do, how they think and communicate, and why they might want to engage with someone like you.

Read more

top