/ by Don Connelly / Prospecting / 0 comments
Cold calling is often discounted by advisors because they are wary of the compliance rules, and because it tends to have a low success ratio. The ‘Do Not Call’ list makes it difficult as does an inherent skepticism that permeates our society. However, cold calling can be a valid prospecting tool, especially for those new to the business.
Why is it still worth the effort? Because lots of people are unhappy with their current advisors but don’t want to rock the boat. A phone call out of the blue from a professional, likeable advisor could be just the thing to get them to take action.
There are people out there who want to talk to you: You just have to find them.
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How Financial Advisors Can Use AI to Free Up Time for More Client-Facing Activities
/ by Don Connelly / Best Practices / 0 comments
Despite the shortfalls of artificial intelligence (AI) in the financial advisory business in that it cannot replace advisors as relationship builders, there are several ways advisors can embrace AI to achieve higher efficiency and have more time for the human element of the business.
We know that AI is rapidly transforming industries, and the financial services sector is no exception. Financial advisors are often overwhelmed by managing multiple tasks at once, especially when much of their time is consumed by administrative and back-office duties. And, with the increasing complexity of financial markets and compliance requirements, advisors must spend more time on data entry, paperwork, and compliance at the expense of more client-facing activities.
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Digital Marketing for Financial Advisors: It’s Time to Start a Blog
/ by Don Connelly / Marketing Yourself / 0 comments
For financial advisors competing in a digitally wired world, thought leadership is essential for those who want to stand far above others in a crowded field. Financial advisors who are thought leaders are viewed as authorities in their field and recognized experts– traits that have become table stakes for advisors hoping to attract the attention of high-net-worth clients. An increasing number of financial advisors are finding that blogging is an affordable way to establish themselves as a high-profile authority and a credible source of financial information in a highly competitive arena.
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How to Make The Most of Cold Calling
/ by Don Connelly / Prospecting / 0 comments
Cold calling is often discounted by advisors because they are wary of the compliance rules, and because it tends to have a low success ratio. The ‘Do Not Call’ list makes it difficult as does an inherent skepticism that permeates our society. However, cold calling can be a valid prospecting tool, especially for those new to the business.
Why is it still worth the effort? Because lots of people are unhappy with their current advisors but don’t want to rock the boat. A phone call out of the blue from a professional, likeable advisor could be just the thing to get them to take action.
There are people out there who want to talk to you: You just have to find them.
Read more
6 Tips on Online Reputation Management for Financial Advisors
/ by Diana Marinova / Connelly Corner, Marketing Yourself / 0 comments
The key to building your reputation is to go to work every day and make the right choices, do the right things; to act like someone is watching you all the time. You already know that people you come in contact with will often build your online reputation for you. And yet, there are certain things you can do to manage your online reputation.
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