Email Newsletters for Financial Advisors: 6 Tips to Engage Your Contact List

Email Newsletters for Financial Advisors - 6 Tips to Engage Your Contact List

With the heavy emphasis on social media marketing, many have said that email marketing, and sending email newsletters in particular, is outdated. That couldn’t be further from the truth. Why do I know that? Because the financial advisory business is a relationship business and there’s no better method for cultivating relationships in a digital environment than email marketing. Why? Because it’s inexpensive, easy to manage, gets quicker than most results, and it reaches your clients and prospects where they spend a lot of their time—in their inbox.

It’s also effective. According to Litmus, on average, for every dollar you invest in email marketing, you receive $42 in return. Can you think of anything else you could do to acquire more clients that generates a better return?

Of course, that also assumes that you are doing email marketing right, employing all the best practices to ensure optimal results. Executing an effective email marketing campaign is not rocket science, but it does require adherence to some proven techniques that involve some effort and resources.

Here are six critical elements of effective email newsletters and other email marketing campaigns.

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Digital Marketing for Financial Advisors – Email Can Still Be Your Most Powerful Communication Channel

Email Can Still Be Your Most Powerful Communication Channel

It wasn’t long ago when you were considered a marketing dinosaur if you didn’t use email campaigns. Today, you are obsolete if you aren’t using digital marketing to take advantage of all the digital channels available to you, including email marketing. A digital marketing strategy aims to push targeted content out to pull qualified leads in, and email marketing is core to that strategy.

The challenge is your target market is receiving so much content through the internet, email, social media, and snail-mail that the noise has become deafening. It used to be that marketers would create the message and push it out to anyone within range of their ads or mailers. In the digital age, consumers control the message, with the ability to determine what information they receive, how they receive it, and how they respond, if they want to respond. If any content manages to reach them outside that control, it is probably deemed irrelevant or a nuisance.

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