/ by Don Connelly / Marketing Yourself / 0 comments
During the pandemic, advisors seeking to gather and engage with targeted audiences had no choice but to take their show online. For those who studied and implemented the best practices of webinar marketing, the results have been excellent, producing waves of new prospects at a fraction of the cost of in-person seminars.
In this post-pandemic environment, webinars continue to be highly effective when done right. For people seeking financial information, attending online venues from the comfort of their homes or offices has become much more preferable than in-person seminars.
While putting on a webinar can be as easy as creating a PowerPoint, uploading it to a presentation platform, and making a link available, there is no guarantee of success. In fact, there are plenty of reasons why financial advisor webinars often fail. Here are five such reasons.
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The Evolution of Lead Generation: How Digitalization is Changing the Game for Financial Advisors
/ by Don Connelly / Prospecting / 0 comments
Financial advisors understand that a steady stream of qualified leads is the lifeblood of a thriving practice and a cornerstone of success in the financial advisory profession. Traditionally, lead generation has consisted of relation-based strategies, such as referrals, networking, and personal connections. However, as the financial services industry finally enters the digital age, the lead generation landscape has evolved significantly.
Digital tools and online platforms have introduced new ways to attract, engage, and convert potential clients, offering advisors greater efficiency and scalability in their client acquisition efforts. Understanding and embracing this shift is crucial for financial advisors looking to remain competitive in an increasingly digital world.
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How to Educate Clients About the Importance of Investing Beyond Their 401(k)
/ by Don Connelly / Investing Wisdom / 0 comments
For most people, there’s little to think about when it comes to making contributions to their 401k plans. They enjoy reduced current taxes, deferred taxes on account earnings, and, for most, a matching contribution from their employer. That’s a huge incentive to contribute as much of their earnings as possible—up to $23,000 in 2024, and those over 50 can add $7,000 in annual catch-up contributions.
But is maxing out 401k contributions really the best retirement savings strategy for your clients?
While deferred taxation in a 401k is great for capital accumulation, they will owe ordinary income taxes on their withdrawals, impacting their cash flow in a critical life stage. Many retirees are shocked by the amount of taxes they owe on their retirement income.
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5 Reasons Financial Advisor Webinars Fail
/ by Don Connelly / Marketing Yourself / 0 comments
During the pandemic, advisors seeking to gather and engage with targeted audiences had no choice but to take their show online. For those who studied and implemented the best practices of webinar marketing, the results have been excellent, producing waves of new prospects at a fraction of the cost of in-person seminars.
In this post-pandemic environment, webinars continue to be highly effective when done right. For people seeking financial information, attending online venues from the comfort of their homes or offices has become much more preferable than in-person seminars.
While putting on a webinar can be as easy as creating a PowerPoint, uploading it to a presentation platform, and making a link available, there is no guarantee of success. In fact, there are plenty of reasons why financial advisor webinars often fail. Here are five such reasons.
Read more