focus on what's important Archives - Don Connelly & Associates

For Financial Advisors, the Road to Success Begins with Solid Prospecting Habits

February 6, 2023 / by Don Connelly / Prospecting / 0 comments

For financial advisors, there’s nothing like the thrill of signing a new client. But it doesn’t take very long in the business to realize that, without prospecting, those thrills can be few and far between. While signing new clients is the opportunity all advisors relish, they must first create those opportunities, which can only be done through continuous prospecting.

Most advisors consider prospecting to be the most challenging aspect of their work. The challenge for many is doing it consistently and effectively enough to produce sufficient opportunities. For some advisors, prospecting is an afterthought, only becoming necessary when their pipeline dries up. But with the typical lead-to-prospect conversion process lasting as many as six months, that could mean weeks or months before signing a new client.

Successful advisors know that the key to sustainable growth is a constantly replenished pipeline through persistent prospecting. The only way that happens is by building solid prospecting habits.

Here are the essential success habits advisors must develop to become effective and consistent prospectors.

Keep Your Clients Focused on What’s Knowable and Important

May 9, 2022 / by Don Connelly / Managing the Relationship / 0 comments

The media has always run rampant with scary headlines. That’s how they increase readership or website traffic. However, in this period of increased market volatility, economic uncertainty, geopolitical upheaval, mixed COVID signals, and deepening political divisions, the headlines can be incredibly overwhelming or, at the very least, extremely distracting.

Trying to consume all the news coming at us 24/7 is like trying to drink from a firehose. It’s critical to understand that the barrage of bad news and hype around market events can trigger emotional reactions that often lead to making costly decisions around their finances.

Self-Discipline Is Key

April 4, 2022 / by Don Connelly / Best Practices / 0 comments

An Advisor once sent me this message:

“You mentioned in one of your webinars that talent by itself means nothing. The key is to develop that talent into a skill. In your opinion, what is the most underappreciated skill among great advisors?”

Listen to this audio episode or read the transcript below to learn what I think great Advisors’ most underrated asset or skill is.

Conquering Your Clients’ Financial Fears

February 21, 2022 / by Don Connelly / Managing the Relationship / 0 comments

One of the most powerful emotions we all experience is fear. When it comes to our finances, fear can drive us to make decisions we later regret. More often, fear leads to decision paralysis when we retreat to the comfort of indecision or simply bury our heads in the sand.

To many people, their financial future is a threat to their well-being – the fear of not being able to retire, the possibility of losing one’s job, or being forced into early retirement. These are all financial threats that breed the worst kind of fear. Many people cope with them by doing everything they can to avoid them. That can be a lot easier than facing their fears, especially if they lack confidence in solving the problem.

How Advisors Can Inoculate Themselves from Fee Compression

November 8, 2021 / by Don Connelly / Best Practices / 0 comments

In our last post, we highlighted four critical issues financial advisors face in the aftermath of the COVID pandemic, impacting the way they approach their businesses and the way clients are responding. In the next month or so, we will take a deeper dive into these issues, the challenges they present, and how advisors can meet them head-on for a greater chance at success.

At the top of the list—an issue familiar to all and well-covered here in past blog posts—is fee compression.

Automated Marketing for Financial Advisors – 5 Ways to Improve Your Practice

August 3, 2020 / by Don Connelly / Marketing Yourself / 0 comments

For many business owners marketing is tough and likely not the reason they started their business in the first place! As a Financial Advisor, your work is primarily focused on money management and building client relationships, not marketing. Having said that, a proactive and well-planned marketing initiative can go a long way in improving and growing your practice, so you can do more of what you love.

5 Risks You Run If You Grow Your Practice Too Fast

November 18, 2019 / by Don Connelly / Best Practices / 0 comments

It’s natural to strive to grow your business, but too rapid a growth can bring with it a host of problems. By taking on too many clients and ‘running before you can walk’ you might damage your practice in the long run.

“The fuel of persistence is patience, the ability to tolerate delays while persisting.”

Elite advisors all share an important trait – that of patience. It doesn’t matter how good you are at your job. If you don’t see that success requires time and effort, you will remain at a mediocre level.

Here are five consequences of attempting to grow your practice too fast.

4 Tasks You Can Delegate to Grow Your Business

April 1, 2019 / by Don Connelly / Best Practices / 0 comments

To grow your business, you need to focus on what’s important and this generally means prospecting and meeting with clients. There will be a host of routine tasks that don’t require your continual, personal, input. Hopefully, you work with an assistant.

Identify your non-revenue generating activities – as well as activities that lie outside your core competencies – and delegate them. In this post we’ll look at 4 tasks you can and should be outsourcing – leaving you free to take on key areas of your business.

4 More Things That Could Get You Stuck in a Rut

October 1, 2018 / by Don Connelly / Best Practices / 0 comments

In a previous post we outlined four things that could get you stuck in a rut. Here are four more – along with some recommendations on how to get your business moving forward again.

1. Thinking you don’t need help

If you think you don’t need help in building your business, think again. Over time you will eventually work out how to do things on your own – but why waste time? With help you’ll get there far quicker.

As the ancient Chinese proverb says – if you want to know the road ahead, ask those coming back.

Why You Need to Be a Good Business Person to Succeed as a Financial Advisor

September 10, 2018 / by Don Connelly / Best Practices / 0 comments

A large percentage of financial advisors fail, not because they aren’t good at what they do, but because they lack the core competencies of running a business.

If you want to succeed in this profession, you need to become a business person.

Let’s look at what this entails.

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