/ by Don Connelly / Marketing Yourself / 0 comments
I’m convinced that the fastest growing industry in the world is cheap advice. From discount houses to DIY websites to blogs like this one, everybody’s got advice for us and most of it’s worth exactly what it costs, little or nothing.
That’s because it’s not advice. It’s information and information without a user’s manual is useless. There’s so much information disguised as advice being shoved our way that it’s hard to tell the good from the bad. Real advice gets lost in the shuffle.
Our advice is hard to sell precisely because there is so much information flying around falsely packaged as advice.
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Why Good Advice Gets Ignored (And What You Can Do About It)
/ by Don Connelly / Best Practices / 0 comments
Every seasoned financial advisor has been there: You’re sitting across from a client, laying out a solid plan backed by clear data, sound projections, and solid logic. They’re nodding. They say, “Yes, that makes sense.”
The meeting ends on a high note. Then weeks go by… and nothing. No signatures. No changes. When you follow up, they’re still stuck on the same concerns.
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Advice Is the Hardest Thing in the World to Sell
/ by Don Connelly / Marketing Yourself / 0 comments
I’m convinced that the fastest growing industry in the world is cheap advice. From discount houses to DIY websites to blogs like this one, everybody’s got advice for us and most of it’s worth exactly what it costs, little or nothing.
That’s because it’s not advice. It’s information and information without a user’s manual is useless. There’s so much information disguised as advice being shoved our way that it’s hard to tell the good from the bad. Real advice gets lost in the shuffle.
Our advice is hard to sell precisely because there is so much information flying around falsely packaged as advice.
Read more