ideal client profile Archives - Don Connelly & Associates

How People Find a Financial Advisor

April 22, 2019 / by Don Connelly / Best Practices / 0 comments

People search for financial advisors in various ways and via numerous channels. To ensure your appointment book is full, you need to identify where your potential clients are searching so you can focus your marketing efforts in these areas.

Potential clients often find a financial advisor in one (or more) of the following ways.

5 More Questions Prospects May Ask You before Deciding to Hire You as Their Financial Advisor

April 15, 2019 / by Don Connelly / Prospecting / 0 comments

Choosing a financial advisor is a big decision for potential clients, especially if they’re new to the world of investing. Not only will they be looking for someone suitably qualified, they’ll be searching for someone who shares their goals and comes across as caring and authentic.

To try and deduce whether you’re the right fit for them, they’ll undoubtedly have questions. In this follow up to a previous post, let’s look at 5 more questions you may get asked in that first meeting.

5 Questions Prospects May Ask You before Deciding to Hire You as Their Financial Advisor

February 11, 2019 / by Don Connelly / Prospecting / 0 comments

Just as there are many questions you need to ask a potential client, prospects will have plenty of things they’ll want to know before they consider doing business with you too. Here are five questions you’re likely to receive.

5 Reasons Why You Should Only Work with ‘Ideal Clients’

November 12, 2018 / by Don Connelly / Prospecting / 0 comments

Rather than pouring all your energy into searching for any and all new clients, you should be working out how to attract your ‘ideal clients’. If you agree to work with everyone who comes your way, your business will not continue to be sustainable.

Here are five reasons why it will pay you to drill down to your target market and decide only to work with these types of people.

5 Top Priorities for Advisors Who Want to Build a Healthy Practice

September 17, 2018 / by Don Connelly / Best Practices / 0 comments

If you want to build a healthy practice, there are several things you must prioritize, including the following.

#1. Prospecting
To run a healthy business, you need a pipeline full of good leads. Referrals will probably not be enough to grow your business – and networking, whilst productive, won’t guarantee that you’ll meet the right people. So, prospecting (i.e. actively recruiting or seeking out new clients) must become your priority.

Prospecting may be the least favorite part of your job. If this is the case, work on developing your soft skills so you become more comfortable with this task.

Why You Need to Be a Good Business Person to Succeed as a Financial Advisor

September 10, 2018 / by Don Connelly / Best Practices / 0 comments

A large percentage of financial advisors fail, not because they aren’t good at what they do, but because they lack the core competencies of running a business.

If you want to succeed in this profession, you need to become a business person.

Let’s look at what this entails.

You Don’t Need to Be Better – You Need to Be Different

June 4, 2018 / by Don Connelly / Marketing Yourself / 0 comments

As Steve Jobs said, ‘Don’t do something better, do it different’. Facebook wasn’t necessarily ‘better’ than Myspace, it was different. Netflix wasn’t ‘better’ than any other movie-rental system – it was different. Make yourself authentic and you will succeed. Find out what it is that differentiates you from the competition and communicate it to prospects and clients.

Concentrate on developing superb soft skills and you will stand out in a crowded marketplace without trying to be ‘better’ than anyone else.

5 Costly Mistakes That Could Lose You Clients

March 5, 2018 / by Don Connelly / Managing the Relationship / 0 comments

When a client takes you on, they’ve decided they’re comfortable getting into a long-term relationship with you – and that’s a huge compliment. If you want to retain them, you must work hard to maintain the integrity of that relationship over the long term.

Don’t make one of these errors, or you could end up in the firing line.

5 Signs That It’s Time to Let Go of a Client

February 26, 2018 / by Don Connelly / Managing the Relationship / 0 comments

Signing up a new client – any client – feels like an achievement, especially for new advisors. Keeping money coming in is after all the number one priority. Over time however you’ll find that you have two types of clients: Clients you actively look forward to speaking to i.e. those who are pleasant to do business with, make realistic demands on your time, and are fully onboard with your ideas. And then there are the others – the ones you come to dread dealing with.

As a financial advisor you should aim to only work with clients who are enjoyable to deal with and profitable. It’s not only acceptable to prune out bad clients – but essential to keep your business healthy.

So how do you know when it’s time to let go of a client?

Five Rules to Follow to Build a Healthy Business

January 15, 2018 / by Don Connelly / Best Practices / 0 comments

To get to the top of your profession you need to ensure you only work with the right clients – then retain them for the long term. Here are five steps that will help you achieve this.

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