5 Relatable Analogies to Explain the Perils of Market Timing to Clients

5 Relatable Analogies to Explain the Perils of Market Timing to Clients

Let’s face it: Most people are lousy timers. Think about the last time you switched to the shortest line at the grocery checkout. That feeling of smugness turns to scorn when the line crawls to a halt while the longer lines churn through.

Or, when you constantly switch to the fast-moving lane on the freeway only to watch a long river of red brake lights stretch out in front of you. The actual cost, in terms of time, frustration, and dignity, almost invariably exceeds any possible gain you might have achieved by making the switch.

The stakes for investors seeking bigger gains or cutting losses by timing the market are much higher.

Financial advisors know that few people, if any, are adept at picking winners or predicting the market’s direction. Yet many still try, often driven by the powerful emotions of fear and greed.

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For the Sake of Time, Learning to Say “No” Is a Vital Skill Advisors Must Master

For the Sake of Time, Learning to Say No Is a Vital Skill Advisors Must Master

Being able to maximize time to spend on high-payoff activities has long been a significant challenge for financial advisors who must wear many hats on their path to success. Advisors not in control of their time typically have less of it to spend interacting with clients and prospecting for new clients and other activities essential to the growth of their practice.

To gain more control of their time, advisors can follow these steps:

– Setting clear goals,
– prioritizing and planning tasks and activities,
– delegating and outsourcing administrative tasks,
– utilizing technology to automate repetitive tasks where possible,
– blocking time and batching similar tasks together,
– creating a focused work environment to limit distractions and
– learning to say “no.”

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Overcoming Information Overload: What Advisors Can Do to Help Their Clients

Overcoming Information Overload - What Advisors Can Do to Help Their Clients

Living in the digital world, with its instantaneous access to information, has made us smarter and more empowered. In many ways, it has leveled the playing field for clients who now have access to much of the same information once only available to investment professionals. Information is so highly valued that it is churned out 24/7, accessible on any number of devices people carry around. For clients especially, this should be a good thing, right?

The barrage of headlines and hype around market events often leads to behavioral mistakes, like following the panicky herd over the cliff during a market selloff or frantically trying to buy into the market after a massive rally. Studies show it is the primary reason why investors consistently underperform the market.

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What Advisors Need to Do to Help Set Client Goals

What Advisors Need to Do to Help Set Client Goals

According to a Morningstar study, what clients want most from their financial advisors is to help them reach their financial goals. That should be good news for financial advisors because, generally, people with clearly defined goals and ambitions for the future have the conviction to adhere to a long-term plan to achieve them.

However, it could also spell disaster for advisors who fall short in helping their clients articulate their most important goals and fail to gain their commitment to achieving them. To inspire action, client goals must be well-defined and quantifiable with genuine intrinsic value. Anything less is a hopeful aspiration, and hope is not a strategy.

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Convincing Clients of the Futility of Market Timing

Convincing Clients of the Futility of Market Timing

We will probably never admit it, but most of us are lousy timers, and, of course, none of us can predict the future. How often have you tried to shift your way through stop and go freeway traffic to end up in the slowest lane again? For investors who try to time the market, the actual costs of underperformance and lost opportunity are invariably greater than the potential benefit.

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Helping Clients Understand the Normalcy of Market Corrections

Helping Clients Understand the Normalcy of Market Corrections

As a financial advisor, you work closely with your clients to craft investment strategies tailored to their objectives and risk profiles, and then monitor them over time. That very well may be the easy part of your client relationship. The more significant challenge you have as an advisor is to make sure your clients stay the course with their strategy even in the midst of a steep market correction.

One of the primary responsibilities of a financial advisor is to convey to their clients that the only concern they should have about a market downturn is not how deep it falls or how long it lasts, but how they react to it. After all, no one can predict when a market correction will occur, but we know that it will. After the longest bull market in history, clients tend to forget that stock prices can go down as well as up, and that market corrections are quite normal. That confers upon advisors the responsibility of educating their clients on the inevitability of market corrections and how they should react to them.

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