Changing Negative Perceptions and Attitudes as a Financial Advisor

Changing Negative Perceptions and Attitudes as a Financial Advisor

Most people become financial advisors because it is one of the more rewarding careers, indeed in terms of monetary rewards, but also working in the service of others to help them achieve financial security and long-term prosperity. However, many advisors struggle with aspects of their job that can lead to self-doubt, hesitation, and guilt.

These negative emotions often stem from deep-rooted perceptions and attitudes that can negatively impact client relationships and hinder professional growth. For example, for experienced advisors who become good at what they do, the job gets easier—almost too easy.

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Empathize, Don’t Sympathize

Am I oversimplifying things? - AskDON episode

There is never a convenient time to invest. The market is too high, the market is too low, we need a new kitchen first and a million other reasons are readily available. The toughest investment decision every prospective investor faces is the decision to do it. This is where you must play bad cop.

A big part of your job is getting people to do what they don’t always want to do.

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