millennials Archives - Don Connelly & Associates

What Not to Do in Building Lasting Client Relationships

February 8, 2021 / by Don Connelly / Managing the Relationship / 0 comments

For financial advisors, building lasting client relationships is as essential as it is challenging. There’s really no more important aspect of an advisor’s practice to ensure sustainable growth. While many advisors try to focus on facets in their practice to bring more value to the relationship, they tend to gloss over what not to do, which can have an even more significant impact on their relationships – and not in a good way.

Here are four key “what not to do’s” all advisors need to proactively convert into a priority to-do list.

5 Advantages Young Financial Advisors Have Over Older Advisors

June 8, 2020 / by Don Connelly / Best Practices / 0 comments

When it comes to asking people to handle their money, having a few grey hairs does bring a small advantage. People are just naturally reluctant to trust people with managing their money who are younger than their own children.

But there are some huge advantages to being a younger advisor, as well. In fact, I can tell you after decades in this business, there has never been a better time in the history of the financial services business to be coming into this business as a young advisor, or even a career changer under 40.

Best Target Markets for Financial Advisors: How to Choose The Best One for You

November 11, 2019 / by Don Connelly / Marketing Yourself / 0 comments

There’s no ‘one size fits all’ target market for advisors. A market that may be perfect for one advisor may be a poor fit for another. You need to narrow down to the best target market for you, based on your personal background, specialty, knowledge, interests, social networks and so on.

By identifying your perfect niche you’ll find it far easier to differentiate your practice and set yourself up as the ‘go-to’ expert.

If you’re struggling to identify the ‘right niche’ here are a few ways to get started.

Why You Need to Find a Niche Market and How to Identify One

March 25, 2019 / by Don Connelly / Marketing Yourself / 2 comments

The saying ‘you can’t please all the people all of the time’ is never truer than in this business. As a financial advisor you’re ill-advised to work with all and sundry – you’re far more likely to succeed if you can identify a profitable niche and become the ‘go to’ advisor in that area. Once you’re established in your target market potential clients will naturally head your way, keeping your sales funnel full.

You could base your selected niche on people you’ve enjoyed working with or those who share a similar background or interests. You could also decide to concentrate on working with people in a sector that is underserved. Here are three such niche markets you could consider.