Mr and Mrs Client Archives - Don Connelly & Associates

Explaining the Nature of the Relationship (Acapulco Cliff Divers Analogy)

/ by Don Connelly / Managing the Relationship / 0 comments

“Mr. and Mrs. Client, I want to give you a word of caution in the event we experience volatility and turbulence. Investing money can and often does feel counterintuitive. There will be times when I urge you to add money to your account when the market is going down. That’s not going to feel right to you even though that’s exactly the time we should be adding to your account. It’s important that you understand why I would do that. May I tell you a story?

Watch this video or read the transcript below, adapted from the video, to learn a great story and analogy to help cement the relationship with a client.

The Market Is on Sale When It Dips

/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments

This session of Mr. and Mrs. Client I want to thank Ruth Sully. Ruth is a friend and advisor in Californiawho told me a great story. You can use it if you have clients who want to put their investment plan on hold when the market takes a downturn.

Watch the video or read the transcript below to learn the story.

You Have to Take Risks to Reach Your Goals

/ by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments

Here’s a Mr. and Mrs. Client story to help you explain to prospects and clients why taking risks is necessary.

Mr. and Mrs. Client, I know you know what to do. Let me show you how to do it.

You can watch the video or read the transcript, if you prefer.

Why It’s Good News that Investments Go Up and Down

/ by Don Connelly / Investing Wisdom / 0 comments

*This is a podcast originally posted on Don Connelly 24/7 learning center*

Mr. and Mrs. Client, on your way to meeting your goals, your investments will go up and down in value. Now I understand everyone’s game plan is to buy something that goes up. That’s about the extent of the plan. The reality is investments go up and down in value.

What we have to realize is volatility is not risk. Volatility is volatility.

Why Your Clients and Prospects Need You

/ by Don Connelly / Investing Wisdom / 0 comments

Let’s talk some more about Mr. and Mrs. Client and why they need to invest now and with you. The whole discussion of commissions and fees is not about the question ‘what your commission is’; it’s ‘why should I pay a commission? Do I need to pay a commission or a fee when I can do this on my own? Why should I have a financial advisor?’

So when somebody says “What are your commissions? What are your fees?” I’d say “Let’s discuss the real question here, which is: do you need an advisor?”