May 19, 2014 / by Don Connelly / Best Practices, Storytelling, analogies and power phrases / 0 comments
Being misunderstood may be funny in burlesque, but it’s not funny when you’re trying to make a living as a Financial Advisor. There is nothing more important to an Advisor than communicating clearly.
The safest and surest way to communicate in our business is to make your message as simple as possible, to make the unfamiliar familiar. Stories and analogies do that better than anything else. They allow you to make your point concisely and they make people feel comfortable.
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Two Stories to Help You Explain What You Do
June 6, 2022 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
I have a thought I want you to pass on to your clients. Tell them this from me. The only people who lose weight are the people who hire trainers. People that buy equipment and put it in a house don’t use the equipment. How many times have you seen a treadmill with a neck tie or a blouse hanging on it? You’re the trainer. You make them do sit ups and you get them on the treadmill. It’s a great analogy.
Listen to this audio episode or read the transcript below to learn two more quick simple stories about advisors who were great at getting people on the treadmill.
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Don’t Underestimate the Power of a Good “Who I Am” Story
March 2, 2020 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Human beings are storytellers. We tell stories because we respond to stories. It’s been so since the dawn of history.
In western civilization, we have received many of our great stories, myths, legends and cultural archetypes from stories memorized and passed down from generation to generation around campfires, dating back to pre-literate times.
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