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4 Challenges Financial Advisors Face in the New Digital Environment – And Solutions

/ by Don Connelly / Best Practices / 0 comments

There’s no doubt about it: The past six months have changed our business. It’s not just because those of us in the financial advisory business have changed. Our markets and our clients have changed, too. Their habits and behaviors are different.

Case in point: Those of us of a certain age remember closing lots of sales at the kitchen table – often late at night. But with the pandemic, few people are going to invite a salesperson into their home. That way of doing business was disappearing even before the pandemic. Now it may be gone forever.

Here are four communications challenges your peers are facing – and a few words on some possible solutions. We’ll have more in depth content on each of these topics in the future. But here are the basics to get you started.

Want to Succeed as a Financial Advisor? Do These Five Things.

/ by Don Connelly / Best Practices / 2 comments

Helping people achieve their financial goals and provide security for their families is one of the greatest, most rewarding career paths on the planet. But it’s a very tough business to succeed in, especially in your first few years.

Here are the five things you must do, if you want to maximize your chances of surviving your first five years as an advisor.

Financial Advisors and Social Distancing: How to Keep Prospecting and Servicing Clients

/ by Don Connelly / Marketing Yourself / 0 comments

Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.

But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.

And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.

I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.

How to Choose Your Specialty as a Financial Advisor

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The financial services market is becoming more complex and more complex every day. Everybody needs a focus. And those with focused practices are better able to serve their clients. None of us can be all things to all people so it’s important to specialize in the kind of advice you give.

But do you know how to choose your specialty as a Financial Advisor?

There are two key considerations – both equally important: Your market, and your passions.

4 Tasks You Can Delegate to Grow Your Business

/ by Don Connelly / Best Practices / 0 comments

To grow your business, you need to focus on what’s important and this generally means prospecting and meeting with clients. There will be a host of routine tasks that don’t require your continual, personal, input. Hopefully, you work with an assistant.

Identify your non-revenue generating activities – as well as activities that lie outside your core competencies – and delegate them. In this post we’ll look at 4 tasks you can and should be outsourcing – leaving you free to take on key areas of your business.

Five Reasons Advisors Needn’t Fear Technology

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People are becoming increasingly adept at – and comfortable with – interacting with computers. This is fueling the debate around the merits of automated versus face-to-face financial advice. In reality, there’s no reason why both forms of communication can’t happily co-exist.

Technology can be a powerful aid to advisors when it comes to prospecting, building and maintaining relationships but it cannot replace the job of a full-service advisor. Here’s why.

6 Tactics for Financial Advisors to Improve Social Media Efforts

/ by Kirti Anand Sharma / Connelly Corner, Marketing Yourself / 0 comments

Social media marketing has made its way in the Financial Services industry, too. A lot of investors, especially Gen X and Y, are actively using social media platforms to help them make investment decisions. A lot of Financial Advisors and Wealth Managers have reported increase in their assets by meeting prospective clients through social networks. So don’t hold yourself back – get social! Here is a list of 6 tactics to get started and improve your social media marketing efforts:

Where Does Social Media Fit in Your Financial Advisor Practice

/ by Tony Vidler / Marketing Yourself / 0 comments

Where Does Social Media Fit In Your Financial Advsor Practice

Every time advisers discuss passionately that a certain marketing method is dead, or that a new type is the “new thing” I am reminded of the royal decree that occurs when a monarch dies:

The king is dead, long live the king

This refers to the instant succession that occurs in a monarchy – as one King dies the next in line immediately becomes the King.

Marketing professional services is simply not like that at all.

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