/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
As you might know already, I’m a big believer in telling a story.
As I write this, it’s presidential campaign season. The candidates are all about telling their stories. They want to get their preferred narratives out there, in front of voters. Successful candidates are very well rehearsed on these stories. They constantly make references to these stories, in the effort to brand themselves, differentiate themselves from other candidates, and inoculate themselves against attacks from competing candidates and their staffs.
Why?
Because it works!
It works in financial services, too.
In fact, it works so well that I don’t want you to have a single story defining you. I want you to have at least eight! And I want you to know them cold.
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How to Get Your First Client as a Financial Advisor
/ by Don Connelly / Prospecting / 0 comments
All financial advisors start in the same place—with no clients. Getting that first client (who’s not a relative) is a significant hurdle but not insurmountable. And, as many successful advisors will tell you, once you clear that first hurdle, it’s off to the races.
While getting your first client can be a challenge, you can succeed with the right skills, a solid game plan, and a hefty dose of persistence.
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To Win More Prospects, Show Them You Are the Goals-centric Advisor Clients Want
/ by Don Connelly / Marketing Yourself / 0 comments
As a financial advisor, you have one job and one job only—to help your clients achieve their financial goals. At least, that’s how your clients see it. That’s according to a research study by Morningstar, which revealed what clients value most in an advisor. Advisors would be well-served to keep that in mind in their efforts to win over more prospects.
Next on the list of what clients value most from an advisor is “skills and knowledge,” followed by “maximizing returns.” Unquestionably those are essential attributes. However, the study indicates that prospects may put less weight on them if you fail to check off the one they deem most important—helping them to achieve their goals.
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The Inevitable Frustration of Success
/ by Diana Marinova / Best Practices, Connelly Corner / 0 comments
Let’s talk about the inevitable frustration of success, about building a business slowly. I have one piece of advice if you’re still building your business: Don’t be in a hurry to become a success. If you become impatient, the impatience will wear you down. I’m not suggesting we sit back and wait for success to […]
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How to Build Your ‘Why I Am Here’ Story
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Your ‘why I am here’ story is an essential market differentiator. First of all, not every financial advisor even has one – other than to make money. And out of those who really do have a client-centered reason for being in this business, not all of them are able to express it. So if you have a real reason you come to work every day, and you’re able to articulate it in a way that makes sense to the clients and gives them a reason to work with you, you’re already way ahead of the competition.
That’s why you need a “why I am here” story.
But the ability to articulate your story in a way that makes it stick is essential. You don’t want to get lost in the details. You don’t want to get sidetracked. You don’t want to get interrupted while you’re trying to tell it. And you don’t want to bore the listener!
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8 Stories to Help You Build Trust and Open Accounts
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
As you might know already, I’m a big believer in telling a story.
As I write this, it’s presidential campaign season. The candidates are all about telling their stories. They want to get their preferred narratives out there, in front of voters. Successful candidates are very well rehearsed on these stories. They constantly make references to these stories, in the effort to brand themselves, differentiate themselves from other candidates, and inoculate themselves against attacks from competing candidates and their staffs.
Why?
Because it works!
It works in financial services, too.
In fact, it works so well that I don’t want you to have a single story defining you. I want you to have at least eight! And I want you to know them cold.
Read more
3 Analogies on Long-Term Investing to Use with Clients
/ by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments
Today, I’d like to talk about the long term. You know that I like visuals; I like props; I like things that talk in mom-and-dad language. So I’ll share three analogies you can use with prospects and clients to help them commit to the long-term nature of investing.
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Why You Need a “Who I Am” Story to Succeed
/ by Don Connelly / Marketing Yourself / 0 comments
When someone tells you they want to ‘think it over’ it’s a sign they haven’t invested in you. They are most likely not deciding about your recommendations. They are deciding about forming a relationship with you. Remember, the three most important things in this business are to be likeable, smart and trustworthy. A great way to be likeable and build trust is to tell a ‘who I am’ story to prospective clients. By telling them a story about yourself you can influence people and establish your credibility. A great story will resonate with clients, stir up their emotions and get them to act.
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How to Tell Clients You Are Raising Your Fee
/ by Don Connelly / Best Practices, Marketing Yourself / 0 comments
You can show a client how to save for a successful retirement, but you cannot make him act on your advice. You can do everything for a client but make the decisions. Nonetheless, if people take your advice, they will educate their children without borrowing money and eventually retire with no financial worries. It is egregious to think that setting up a successful plan for someone and then politely goading that person into action over the next several years until that person’s financial dreams come true is only worth one percent. But that’s the corner we’ve painted ourselves into.
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