Stop Justifying Your Fees and Start Explaining Them in the Context of What Your Prospects Value

Stop Justifying Your Fees and Start Explaining Them in the Context of What Your Prospects Value

The financial services world has undergone significant change in the last few years, mainly for the benefit of those seeking financial advice. They have more options, investment costs are decreasing, and they have more protections thanks to the regulators. However, for financial advisors, the more things change, the more they seem to stay the same—at least as it relates to fees. Advisors still find themselves in the unenviable position of having to withstand fee compression while, at the same time, justifying them to their clients.

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