/ by Don Connelly / Managing the Relationship / 0 comments
As financial advisors we’re objective thinkers. We use the left, logical, side of our brains, to work out the technical aspects of financial planning. But simply being able to do the math won’t differentiate you from the competition – even robo-advisors are pretty good with interest rates and algorithms. The way to stand out is to make an emotional connection with people.
Your clients won’t make big decisions based on the numbers. They will base them on how they feel about you, using the right (emotional) part of the brain. To form a connection with clients you need to work out what it is you have to offer them on an emotional level.
Here are three suggestions to help you connect with clients emotionally.
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4 Fears Prospecting Can Eliminate for You
/ by Don Connelly / Prospecting / 0 comments
Prospecting is the backbone of your business. Nothing happens until you get yourself in front of potential clients – which is why the most successful advisors are generally those who regularly prospect right through their careers.
The more you prospect, the more proficient you will become and the more business you will secure. The act of prospecting also empowers you and helps you to overcome your fears.
Here are four such fears that prospecting can eliminate for you.
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5 Things Financial Advisors Should Do to Make the Most of This Holiday Season
/ by Don Connelly / Best Practices / 0 comments
As the year draws to a close it’s the ideal time to reflect, regroup and make plans for the New Year. What went right and what went wrong? What things can you do to make sure your career is in great shape going into the next year?
Here are five ways to help you hit the ground running next year.
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Getting Clients to Talk about Money
/ by Don Connelly / Managing the Relationship / 0 comments
As financial advisors we’re comfortable talking about money, it’s what we’re trained to do. But for everyone else it’s a different story. Most people feel uncomfortable talking about money, so you need to consider how to introduce the topic in a relaxed way.
Don’t dive into the numbers at the initial meeting. Instead focus on building rapport with clients; then ask them what it is they want money for. The goals must come first – then the money. Once you understand your client’s vision of the future you can start doing the math on how to get there.
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How to Connect with Clients Emotionally
/ by Don Connelly / Managing the Relationship / 0 comments
As financial advisors we’re objective thinkers. We use the left, logical, side of our brains, to work out the technical aspects of financial planning. But simply being able to do the math won’t differentiate you from the competition – even robo-advisors are pretty good with interest rates and algorithms. The way to stand out is to make an emotional connection with people.
Your clients won’t make big decisions based on the numbers. They will base them on how they feel about you, using the right (emotional) part of the brain. To form a connection with clients you need to work out what it is you have to offer them on an emotional level.
Here are three suggestions to help you connect with clients emotionally.
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Telltale Signs That a Prospect Is About to Waste Your Time
/ by Don Connelly / Prospecting / 0 comments
Your time is precious so it’s essential that you spend it productively by prospecting to the right people. Some prospects are not worth spending time on – maybe expressing an interest when they’re not really committed to investing – and despite all your best efforts you won’t be able to do anything to change their minds. The problem is these prospects can be difficult to identify.
Here are a few telltale signs that someone is not about to do business with you.
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Maintaining Meaningful Relationships Is Hard but Essential Work
/ by Don Connelly / Managing the Relationship / 0 comments
As a financial advisor you need a wide range of skills, not least the ability to prospect and win new business. However, another area of expertise – and one which is frequently overlooked – is the ability to maintain a meaningful ongoing relationship with your clients. Here are a few ways to do this.
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Teach Your Clients Not to Watch The Evening News
/ by Don Connelly / Investing Wisdom / 0 comments
In our increasingly information-driven society, it’s your job to teach clients not to believe all they hear. They need you most of all when they’re being bombarded with negative news about the markets. Being exposed to excessive information without anyone there to guide them could see your clients making bad decisions regarding their investments.
Here are a few ideas how to make sure your clients stick to the plan despite what the media say.
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Your Success Depends on The Strength of Your Client Relationships
/ by Don Connelly / Managing the Relationship / 0 comments
Client relationships are the cornerstone of your business. They must be strong enough to weather bad market conditions and to ensure clients stay invested for the long term.
Here are some things you should do to maintain a secure ongoing partnership with your clients, regardless of market conditions.
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3 Things You Should Never Do in Volatile Markets
/ by Don Connelly / Managing the Relationship / 0 comments
It’s your job as a financial advisor to stop your clients acting on emotion. You need to get across the fact that the financial plan you created is valid in all types of markets. To manage that, there are some things you should never do…
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Help Clients Get to Know the ‘Real’ You
/ by Don Connelly / Managing the Relationship / 2 comments
Before a client makes the decision to do business with you he or she has to feel you are the ‘right fit’ for them. They’re about to embark on a journey into what’s often unknown territory for them – so they need to feel a real connection with their selected advisor.
Build rapport by letting prospective clients see the kind of person you really are. Let your personality shine through.
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