/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let me tell you a couple of cool things about stories. For one thing they don’t need to be very long to be effective.
The shortest inaugural address ever was George Washington’s. It was just a hundred and thirty-five words. Now compare that to William Henry Harrison. In 1841, in his inaugural address, Harrison talked for two hours, he said 9000 words, and it was freezing. A month later, he died of a cold and pneumonia.
Watch this video or read the transcript below to learn more about short stories effectiveness and to hear a couple of stories from Don.
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What’s the Journey of the Successful Advisor Like?
/ by Don Connelly / Best Practices / 0 comments
Developing a career as a financial advisor is not for the fainthearted. There are plenty of pitfalls to look out for along the way. New advisors often lack the essential soft skills they need to hit the ground running while others embark on the journey without a clear roadmap or measurable goals to guide them.
Here’s a look at how successful advisors navigate their way to success.
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5 Financial Advisor Marketing Ideas You May Never Have Thought of
/ by Don Connelly / Marketing Yourself / 0 comments
To stand out in an increasingly competitive marketplace, advisors need to be creative in their approach to finding and retaining clients. Here are a few marketing tactics you may not have come across that could help to ignite your business.
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Five Analogies Financial Advisors Can and Should Use with Clients
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
What we find very easy clients often find difficult to digest. Even when you think you’re getting across your points well clients can be baffled by your financial knowledge. To get across your ideas so that clients will understand, use analogies.
Advisors who use storytelling and analogies to convey strategies and concepts have a competitive advantage over those that don’t. Analogies help to paint a powerful mental picture that connects to a client’s emotions. Using vivid analogies also helps to leave a powerful impression once clients have left the office – both of you and of the message or takeaway.
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Goal Setting: Don’t Look Where You Don’t Want to Go
/ by Don Connelly / Best Practices / 0 comments
Let’s talk about goal setting. I’d like to tell you about a piece I read, called “Keep your eyes on the prize”. Watch the video or read the transcript below to learn the story about a man who was afraid of heights.
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How to Make Sure Your Appointment Book Is Always Full
/ by Don Connelly / Prospecting / 0 comments
If you want to achieve success as a financial advisor you need to have plenty of prospective clients in the pipeline. In an ideal world your appointment book should be full to bursting – giving you the opportunity to win enough new clients to keep your business thriving.
Getting appointments takes hard work and perseverance – so if your book is a little on the light side at the moment here are some things to consider.
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Why Financial Advisors Must Embrace Prospecting
/ by Don Connelly / Prospecting / 1 comment
Prospecting is the one crucial marketing activity you need to undertake in order to identify and attract new clients.
New clients will not fall into your lap by accident. If people don’t know who you are, they will never understand what you can do for them. If you don’t make prospecting a habit you will neither achieve success in terms of your own goals, nor will you be able to help others achieve theirs. So rather than dreading the ‘prospect’ of prospecting, see it for what it is: the backbone of your business.
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Good Stories Don’t Need to Be Long to Be Effective
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let me tell you a couple of cool things about stories. For one thing they don’t need to be very long to be effective.
The shortest inaugural address ever was George Washington’s. It was just a hundred and thirty-five words. Now compare that to William Henry Harrison. In 1841, in his inaugural address, Harrison talked for two hours, he said 9000 words, and it was freezing. A month later, he died of a cold and pneumonia.
Watch this video or read the transcript below to learn more about short stories effectiveness and to hear a couple of stories from Don.
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Thrive on Rejection – Don’t Let It Ruin Your Financial Advisor Career
/ by Don Connelly / Prospecting / 0 comments
In order to succeed you need to prospect, open accounts and get referrals. To achieve these aims you need to face your fear of rejection. Rejection is an occupational hazard so rather than fear rejection you must find a way to thrive on it. Coca Cola sold 400 cokes in their first year. Henry Ford’s first two companies went under. They obviously learned to thrive on rejection. And if you don’t too you will halt any chance of success dead in its tracks.
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Have You Worked Out Who Your Ideal Clients Are?
/ by Don Connelly / Marketing Yourself / 0 comments
The decision to open the new account is yours as much as it is the client’s. Define your ideal client. Be selective and choose your clients with care. Elite Advisors have the ability to identify and target a demographic that works best for them. They differentiate themselves from the competition by making their skills stand out as a perfect match for prospective clients. The best way to do this is to focus, laser-like, on specific ideal client types.
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Don’t Replace Your Good Furniture – Analogy
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
We’ve said time and time again that people love analogies and stories. If you become a great storyteller, you’re gonna hit the ball right out of the park every single day in this business.
Listen to Don’s audio post with the furniture analogy or read the transcript below.
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