The recent COVID diagnosis of President Trump, the First Lady, and a number of other White House staff should be a wake-up call to all of us. Don’t get cocky, and don’t get lazy. While it’s not as lethal as many of us feared in February and March, it’s still a very contagious virus.
So, it’s going to be a while before we can go pressing flesh in person like so many advisors have done for generations. Gone are the Chamber meet-and-greets and going door-to-door doing face-to-face prospecting with business owners.
But people still have financial needs, and we’ve got to find ways to reach them. Don’t get call shy! Now more than ever, people need to hear from us!
That means most of us need to be upgrading and modernizing our marketing approach in the Era of COVID.