/ by Don Connelly / Long-term Care / 0 comments
You’d think smart clients would be the first to plan ahead for long-term care. They know how to anticipate problems, make tough decisions, and take care of their families. They read the headlines, see the data, and probably even have stories in their own families about caregiving challenges or financial strain.
And yet, when the conversation turns to long-term care, they freeze up. They change the subject. They deflect. They say things like “We’ll cross that bridge when we get to it” or “I’m not going to a nursing home.”
Even your most financially savvy clients, those with the assets to protect and the foresight to insure against other risks, often treat long-term care as an emotional landmine to avoid.
Why is that?
Because this conversation isn’t about money. It’s about control. About aging. About dependency. And no matter how intelligent your client is, those ideas trigger deeply human fears that logic alone can’t dissolve.
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Why Smart Clients Are Still in Denial About Long-Term Care
/ by Don Connelly / Long-term Care / 0 comments
You’d think smart clients would be the first to plan ahead for long-term care. They know how to anticipate problems, make tough decisions, and take care of their families. They read the headlines, see the data, and probably even have stories in their own families about caregiving challenges or financial strain.
And yet, when the conversation turns to long-term care, they freeze up. They change the subject. They deflect. They say things like “We’ll cross that bridge when we get to it” or “I’m not going to a nursing home.”
Even your most financially savvy clients, those with the assets to protect and the foresight to insure against other risks, often treat long-term care as an emotional landmine to avoid.
Why is that?
Because this conversation isn’t about money. It’s about control. About aging. About dependency. And no matter how intelligent your client is, those ideas trigger deeply human fears that logic alone can’t dissolve.
Read more
Control Is Important for People Over 60
/ by Don Connelly / Best Practices, Connelly Corner / 0 comments
There’s a subtlety about getting old that really concerns people and we don’t talk about it enough. That’s loss of control, loss of being able to control their lives. I know I went through it with my mother when she became too old to drive.
She was driving years before myself and my two brothers were born. To her, her driver’s license was not a privilege. It was a right. And for us to say as her children, ‘You shouldn’t be driving’, it’s loss of control. She freaked out and it infuriated her. I don’t blame her. If someone does it to me someday, I’m going to go nutty also. But we’re all afraid of losing control.
I don’t care if someone has a million dollars or $1. Rich people are poor people with money. We’ve all got the same worries about losing control of our lives and letting other people make our decisions. Listen to this audio episode or read the transcript below to learn about losing control, Frank Luntz, the pollster, and one of his books.
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