digital marketing strategy Archives - Don Connelly & Associates

5 Essential Lead Generation Tools for Financial Advisors

July 3, 2023 / by Don Connelly / Prospecting / 0 comments

A common mistake many advisors make is to look to lead generation as a short-term solution to a dwindling pipeline, with bursts of activities such as cold calls, direct mail, email blasts, or scheduling webinars. While these can sometimes work to fill the void temporarily, they can be very time-consuming, inefficient, and unpredictable.

To ensure a constant flow of qualified leads, lead generation must be built into your daily practice as a machine continuously attracting leads to your pipeline. Fortunately, with digital technology tools, generating qualified leads is easier than ever.

Here are the essential tools available to any advisor seeking to create a systematic process for generating non-stop qualified leads:

Why Financial Advisors Must Embrace Technology Now

November 29, 2021 / by Don Connelly / Best Practices / 0 comments

In the third of our series of Critical Issues Facing Financial Advisors Right Now, we turn to the challenge facing advisors in adopting the technologies that will drive business growth for the foreseeable future. Financial advisors have seen the future, and it is now. Those who learn to embrace it will have a distinct advantage over those who continue to run from it.

We can complain all we want about the rise of robo-advisors but, the fact is, they only control a minute portion of the trillions of dollars held by wealth managers, advisors, and asset managers. Still, robo-advisors are on the cutting edge of technological innovations, and venture capital is flooding the financial technology sector with billions of dollars.

Our industry has reached a critical juncture where advisors must now choose to embrace technological change to get ahead of their competition and provide the level of service their clients have come to expect or risk obsolescence.

Five Reasons Why Financial Advisor Should Include Direct Mail in Their Marketing Strategy

September 13, 2021 / by Don Connelly / Marketing Yourself / 0 comments

In a digitally dominated world, your clients and prospects are overwhelmed by emails, text notifications, pop-up ads, and other forms of instant communication. With many financial advisors adopting a digital-first approach to marketing, it may be time for advisors to go back to the tried and true—direct mail. While it’s true that digital marketing has become the sleek and shiny way to attract clients, it may not be the most effective.

Direct mail is far from dead and, in fact, might be your salvation for reviving your lead generation. Here are five reasons why that may be.

Digital Marketing for Financial Advisors – Email Can Still Be Your Most Powerful Communication Channel

February 1, 2021 / by Don Connelly / Marketing Yourself / 0 comments

It wasn’t long ago when you were considered a marketing dinosaur if you didn’t use email campaigns. Today, you are obsolete if you aren’t using digital marketing to take advantage of all the digital channels available to you, including email marketing. A digital marketing strategy aims to push targeted content out to pull qualified leads in, and email marketing is core to that strategy.

The challenge is your target market is receiving so much content through the internet, email, social media, and snail-mail that the noise has become deafening. It used to be that marketers would create the message and push it out to anyone within range of their ads or mailers. In the digital age, consumers control the message, with the ability to determine what information they receive, how they receive it, and how they respond, if they want to respond. If any content manages to reach them outside that control, it is probably deemed irrelevant or a nuisance.

Digital Marketing for Financial Advisors – How Social Media Can Generate Leads

January 25, 2021 / by Don Connelly / Marketing Yourself / 0 comments

Financial advisors know how difficult it is to make contact with high-net-worth people through phone calls and emails. However, when they reach out to connect with the same people via LinkedIn or Twitter, they are often welcomed with open arms. From there, they simply become part of the conversation, which opens the opportunity to build relationships.

By actively participating in popular social media sites, such as Facebook, Instagram, Twitter, and LinkedIn, you automatically expand your online presence while building social capital. At the very minimum, your participation provides social proof to your target market that you exist and that you might actually have something of value to offer.

How to Create a Digital Marketing Strategy

December 21, 2020 / by Don Connelly / Marketing Yourself / 0 comments

An increasing number of financial advisors are catching on to the fact that most of their clients and target market reside in a digital world where, if they fail to connect with them there, they risk becoming irrelevant or obsolete. Email, the internet, and social media have transformed the way consumers conduct their lives, and their influence now surpasses all other forms of persuasion, including television and print media. The critical question financial advisors must ask themselves now is, “How much digital influence do we have over our target market?”