Be Organized – Make Prospecting a Priority

Be Organized – Make Prospecting a Priority

I can conjure up many advantages to being organized. Less stress is way up there on my list. So is the luxury of having fewer decisions to make. But the number one reason is more time to sit face-to-face with clients and prospective clients.

My friend Jack is fond of saying that your success depends upon how many families you will touch going forward. Advisors who fare poorly generally do so because they don’t see enough people. It’s hard to have appointments when paperwork keeps getting in the way.

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It’s All about Your MVA

Most Valuable Activities for Financial Advisor - Business Growth

Why isn’t my business growing like I want it to? Why has my business plateaued? Why am I working so many hours but not growing my firm? These are several of the questions that I get from some of the financial advisors that I have coached. These advisors have become frustrated that their businesses aren’t succeeding as they want. Although they have been in the business for more than 5 years and have achieved some success, they still want to grow.

When I hear these questions, or comments, I begin to do some probing.

I become very curious as to how these advisors spend their time. I am specifically looking to determine what these advisors do on a daily basis.

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Get Your Work Done in Sixty Percent of the Time

Get Your Work Done

I can tell you without hesitation that the amount of time you spend marketing yourself this year determines how much you will grow next year. If you don’t prospect and market yourself, your business will wither and die.

I can also tell you without hesitation that running your business gets in the way of growing your business. The details eat up your time. There are only so many hours in the day. What to do then? Why do we give tasks more time than they need and what can we do about it?

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There Is No Ambiguity When It Comes to Being a Good Advisor

There Is No Ambiguity When It Comes to Being a Good Advisor

Yet, while certain elements of this business are ambiguous, the challenge we face is not.

The correct way to succeed is straight-forward. Either you do things right or you don’t. Either you do the right things or you don’t. Either you see enough people or you don’t. Either you build a good business or you don’t. Embrace the clarity.

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