Elite Advisors Archives - Page 2 of 3 - Don Connelly & Associates

5 Grave Mistakes Financial Advisors Make on LinkedIn

/ by Diana Marinova / Connelly Corner, Marketing Yourself / 6 comments

You already know how dangerous for your business not using LinkedIn could be, don’t you? With more than 5 million affluent investors on the network, Financial Advisors cannot afford to overlook using it as a networking and prospecting tool.

But like with any aspect of your marketing, there are best practices for making the most of LinkedIn, as well as common mistakes to avoid. .

Here are five grave mistakes Financial Advisors make on LinkedIn.

To Excel as a Financial Advisor, You must Motivate Yourself and Stay Motivated

/ by Don Connelly / Marketing Yourself / 0 comments

Motivate Yourself and Stay Motivated to Excel as a Financial Advisor

When you are at your most vulnerable, you cannot let it show. You must remain strong for the simple reason that the more uncertain the times, the more certainty clients will demand from you. Your equity is your relationships with your clients. It is imperative that you always do what is right, in order to preserve those relationships. If you get down, motivate yourself right back up.

What Happens If You’re Not Brilliant at The Basics?

/ by Don Connelly / Best Practices / 0 comments

Only a tiny percentage of financial advisors get to the top and there’s no mystery about how they got there. It’s because they did what unsuccessful advisors didn’t: they became brilliant at the basics.

Unless you nail the basics there’s no way you can become an elite advisor. If you don’t set goals, work hard, organize your time efficiently and practice your soft skills to perfection you won’t have the underlying tools to take your business to the next level.

There are no shortcuts to getting the basics right. It will take time, years in fact. But if you don’t put in the effort, you won’t reap the rewards. If you don’t get brilliant at the basics your career will fizzle out long before you achieve success. Here’s a look at some of the basics and what happens when you don’t get them right.

Thrive on Rejection – Don’t Let It Ruin Your Financial Advisor Career

/ by Don Connelly / Prospecting / 0 comments

In order to succeed you need to prospect, open accounts and get referrals. To achieve these aims you need to face your fear of rejection. Rejection is an occupational hazard so rather than fear rejection you must find a way to thrive on it. Coca Cola sold 400 cokes in their first year. Henry Ford’s first two companies went under. They obviously learned to thrive on rejection. And if you don’t too you will halt any chance of success dead in its tracks.

Have You Worked Out Who Your Ideal Clients Are?

/ by Don Connelly / Marketing Yourself / 0 comments

The decision to open the new account is yours as much as it is the client’s. Define your ideal client. Be selective and choose your clients with care. Elite Advisors have the ability to identify and target a demographic that works best for them. They differentiate themselves from the competition by making their skills stand out as a perfect match for prospective clients. The best way to do this is to focus, laser-like, on specific ideal client types.

What Happens When You Lack Accountability?

/ by Don Connelly / Managing the Relationship / 0 comments

It’s essential to acknowledge that you alone are responsible for your success as a financial advisor and this means you must be accountable. If you’re not accountable you will never feel in control of your destiny or understand how to turn things around if they take a downturn. No matter how smart or talented you are, if you lack accountability you will not develop the self-discipline you need to change your outcomes for the better.

Elite Advisors Never Lose the Will to Learn

/ by Don Connelly / Best Practices / 0 comments

If you stop wanting to improve your skills you will cease to be good at your job. Don’t let short term success make you overly confident or complacent. While having a successful month, a good quarter or even a good year is great news it does not guarantee your success further down the line. All bets are on that a slump is out there waiting for you somewhere, and when it does, it can quickly turn things on their head. So you need to have a backup plan.

When Starting as a Financial Advisor …

/ by Don Connelly / Best Practices / 0 comments

The financial services industry is incredibly competitive and the first few years can be especially gruelling for new advisors. When you first start out you won’t have many clients or a network to get you referrals but so long as you have a plan and stick with it, you will soon make an impact. You are not going to become successful by accident.

How to Find What Makes You Different from Other Advisors

/ by Don Connelly / Marketing Yourself / 0 comments

The financial services marketplace is heavily commoditized. There are lots of firms offering basically the same products to the same people, so being the same as everyone else in this industry will not cut it. In order to succeed you need to quickly identify what makes you stand apart from the crowd. Ask yourself these questions in order to find out if you have the unique attributes you need to succeed.

Digital Marketing Trends 2015 for Financial Advisors

/ by Kirti Anand Sharma / Connelly Corner, Marketing Yourself / 0 comments

Did you know that according to recent Gartner research, digital marketing accounted for 25% of all the marketing dollars spent in 2014 and it is expected to reach 33% in 2015?

Though traditional marketing methods like seminars, telemarketing, trade shows, print media, exhibitions, and networking groups are still effective, let’s face it – Top Financial Advisors have stayed ahead of the game by adapting their marketing initiatives to the digital world we live in.

So don’t get left behind! Update your marketing strategy for the year ahead and build a competitive advantage by following the digital marketing trends of 2015. Start with these four areas of improvement:

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