/ by Don Connelly / Prospecting / 0 comments
Back in 1998, physician and author Spencer Johnson wrote a best-selling book called “Who Moved My Cheese?”
It’s the story of four mice who live in a maze and who have grown accustomed to cheese being deposited in the same spot every day… until one day it didn’t happen. The rest of the book explores their strategies for coping with change – both successful and unsuccessful.
The moral of the story is this: “Change happens.” It’s inevitable. Not everyone can roll with the punches, but you’ve got to adapt, improvise and overcome. You’ve got to move with the cheese.
Well, friends, the cheese just got moved!
Now, don’t get me wrong: The cheese hasn’t gone away. It’s still out there! People still want and need help managing their money. In fact, they want and need it now more than they have in years. But the way to get to the cheese is now radically different.
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The Non-Salesy Way to Finding and Attracting Your Ideal Clients
/ by Don Connelly / Prospecting / 0 comments
Financial advisors’ success hinges on building trust and long-term relationships. To do that effectively, they need to target the right audience—individuals who value their expertise and require the specific services they offer.
Successful advisors know how to identify a niche that represents their ideal client. More importantly, they know how to reach out in a way that leads to a connection without resorting to pushy sales tactics. The key is to create a sustainable and repeatable process that positions you as an expert in a particular niche to the extent that they are drawn to your message.
Here are the steps to follow:
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Keys to Building Life-Long Loyalty with Clients
/ by Don Connelly / Managing the Relationship / 0 comments
Successful financial advisors know that client retention is vital for sustaining and growing their business. Replacing a client who leaves with a new client is expensive and hard work, costing five to 25 times more than retaining an existing one. Success at retaining clients enables advisors to focus on delivering value to them instead of having to pursue new clients.
However, advisors who shoot for a high client retention rate, as crucial as that may be, might be falling short of the mark. Building client loyalty is much more critical. Is that a difference without a distinction? What does it mean when you have a client’s loyalty?
Many clients stick around for various reasons:
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How to Clearly Demonstrate Value so Your Clients Don’t Question Your Fees
/ by Don Connelly / Marketing Yourself / 0 comments
As a financial advisor, you know you bring value to your advisory relationships, which, in your mind, justifies the fees you charge. Your challenge is that, from your clients’ perspective, value is difficult to define. It doesn’t make it any easier when you consider that a client’s assessment of value is subjective, which can vary from client to client. A study by Vanguard attempted to quantify an advisor’s value in terms of how the right advice—primarily keeping clients from abandoning their strategy—can potentially increase a client’s returns by as much as 3% annually. The problem is that difference in performance isn’t apparent in your clients’ statements.
So, how do you demonstrate value in a way that makes your clients not feel the need to question why they’re paying the fees you charge—that they are getting their money’s worth? It may be as easy as simply giving your clients what they want.
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How to Fill Your Pipeline Despite the Coronavirus Pandemic
/ by Don Connelly / Prospecting / 0 comments
Back in 1998, physician and author Spencer Johnson wrote a best-selling book called “Who Moved My Cheese?”
It’s the story of four mice who live in a maze and who have grown accustomed to cheese being deposited in the same spot every day… until one day it didn’t happen. The rest of the book explores their strategies for coping with change – both successful and unsuccessful.
The moral of the story is this: “Change happens.” It’s inevitable. Not everyone can roll with the punches, but you’ve got to adapt, improvise and overcome. You’ve got to move with the cheese.
Well, friends, the cheese just got moved!
Now, don’t get me wrong: The cheese hasn’t gone away. It’s still out there! People still want and need help managing their money. In fact, they want and need it now more than they have in years. But the way to get to the cheese is now radically different.
Read more
Five Ways Tracking Can Improve Your Practice
/ by Don Connelly / Best Practices / 0 comments
If you don’t set clear targets or measure your performance, you won’t know if your business is going in the right direction. So, set aside time to identify the areas that are key to your overall success – then take steps to track how you’re doing. Your tracked data will help you understand how to improve or change things for the better so you can progress towards your ultimate goals.
Here are five ways how tracking can help you improve your practice.
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