/ by Don Connelly / Managing the Relationship / 0 comments
Signing up a new client – any client – feels like an achievement, especially for new advisors. Keeping money coming in is after all the number one priority. Over time however you’ll find that you have two types of clients: Clients you actively look forward to speaking to i.e. those who are pleasant to do business with, make realistic demands on your time, and are fully onboard with your ideas. And then there are the others – the ones you come to dread dealing with.
As a financial advisor you should aim to only work with clients who are enjoyable to deal with and profitable. It’s not only acceptable to prune out bad clients – but essential to keep your business healthy.
So how do you know when it’s time to let go of a client?
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The Non-Salesy Way to Finding and Attracting Your Ideal Clients
/ by Don Connelly / Prospecting / 0 comments
Financial advisors’ success hinges on building trust and long-term relationships. To do that effectively, they need to target the right audience—individuals who value their expertise and require the specific services they offer.
Successful advisors know how to identify a niche that represents their ideal client. More importantly, they know how to reach out in a way that leads to a connection without resorting to pushy sales tactics. The key is to create a sustainable and repeatable process that positions you as an expert in a particular niche to the extent that they are drawn to your message.
Here are the steps to follow:
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6 Reasons Why You Should Develop a Succession Plan This Week
/ by Don Connelly / Best Practices / 0 comments
Your ultimate success depends on your ability to create and maintain long-term relationships – relationships that are built on trust. If you want clients to trust you, they need to know you will be there for the rest of their lives. So, let them know you will put their interests above yours: Let them know that you have a succession plan.
Here are 6 reasons why you should have a succession plan in place.
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Sociability Is the Skill of Interacting Well with Others
/ by Don Connelly / Managing the Relationship / 2 comments
The definition of sociability sounds mild: the quality or state of being sociable. The significance of sociability is anything but.
Sociability spawns likeability and likeability cannot be overstated in a business based on strong relationships.
People do business with people they like. An Advisor who does not have good social skills is probably not going to be likeable; and Advisors who are not likeable don’t last too long. They just don’t interact well.
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Think like a Lifer – Being a Financial Advisor Is a Career, Not a Job
/ by Don Connelly / Best Practices / 0 comments
If anybody asks, you don’t have a job. You have a career. Think that way. Think like a lifer. You are here to stay.
A job involves the pursuit of money. A career involves the pursuit of a lifelong ambition.
A job is something you have to do. A career is something you love to do.
Jobs come and go. Careers last a lifetime.
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