How to Choose Your Specialty as a Financial Advisor

How to Choose Your Specialty as a Financial Advisor

The financial services market is becoming more complex and more complex every day. Everybody needs a focus. And those with focused practices are better able to serve their clients. None of us can be all things to all people so it’s important to specialize in the kind of advice you give.

But do you know how to choose your specialty as a Financial Advisor?

There are two key considerations – both equally important: Your market, and your passions.

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The Importance of Why when Soliciting Referrals

Don Connelly audio featured image

When you ask clients for referrals, and hopefully clients are going to solicit referrals for you, you really have to get them to focus on why they do business with you. I think it’s important to tell people what you do and how you do it, but why they’re doing business with you is the most important part of any referral.

Listen to this audio episode or read the transcript to learn the importance of why when it comes to growing your business as a Financial Advisor.

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4 More Things That Could Get You Stuck in a Rut

4 More Things That Could Get You Stuck in a Rut

In a previous post we outlined four things that could get you stuck in a rut. Here are four more – along with some recommendations on how to get your business moving forward again.

1. Thinking you don’t need help

If you think you don’t need help in building your business, think again. Over time you will eventually work out how to do things on your own – but why waste time? With help you’ll get there far quicker.

As the ancient Chinese proverb says – if you want to know the road ahead, ask those coming back.

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Why Thoughtful Advisors Get Referrals

Why Thoughtful Advisors Get Referrals

Referrals are the cornerstone of your business. In order to get them you need to cement the relationship with your clients by being passionate and committed. If you are creative and look for different ways to engage with your clients you will become more referable.

To get referrals you need the soft skills that illustrate you can get along with people as well as a self-awareness.

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Where Does Social Media Fit in Your Financial Advisor Practice

Where Does Social Media Fit In Your Financial Advsor Practice

Every time advisers discuss passionately that a certain marketing method is dead, or that a new type is the “new thing” I am reminded of the royal decree that occurs when a monarch dies:

The king is dead, long live the king

This refers to the instant succession that occurs in a monarchy – as one King dies the next in line immediately becomes the King.

Marketing professional services is simply not like that at all.

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