risk tolerance Archives - Don Connelly & Associates

The Non-Salesy Way to Finding and Attracting Your Ideal Clients

/ by Don Connelly / Prospecting / 0 comments

Financial advisors’ success hinges on building trust and long-term relationships. To do that effectively, they need to target the right audience—individuals who value their expertise and require the specific services they offer.

Successful advisors know how to identify a niche that represents their ideal client. More importantly, they know how to reach out in a way that leads to a connection without resorting to pushy sales tactics. The key is to create a sustainable and repeatable process that positions you as an expert in a particular niche to the extent that they are drawn to your message.

Here are the steps to follow:

Why You Need to Encourage Your Clients to Ask Questions

/ by Don Connelly / Best Practices / 0 comments

As a financial advisor, you occupy a position of trust, guiding clients through complex financial landscapes. While knowledge and experience are crucial assets, an advisor’s success hinges on another critical factor: fostering a culture of open communication where clients feel empowered to ask questions. This often-overlooked attribute can unlock a multitude of benefits, leading to more effective financial planning, stronger client relationships, and, ultimately, a brighter financial future for the client.

The Paradox of Financial Education: How Too Much Knowledge Can Cost You Clients

/ by Don Connelly / Best Practices / 0 comments

Financial advisors constantly walk a tightrope between empowering clients and overwhelming them. While financial literacy is crucial for informed decision-making, overeducating prospects and clients can backfire, resulting in the loss of an account. This phenomenon can be better understood by examining the psychology of financial decision-making and the delicate advisor-client relationship.

The Perils of Lacking Empathy: Why It Matters for Financial Advisors

/ by Don Connelly / Managing the Relationship / 0 comments

Nothing can form a human connection quite like the genuine expression of empathy. That human connection, which is the basis of trust in a relationship, is what clients want from their advisors. Failure to make that connection quickly can drive clients into the arms of a more empathic advisor.

Why empathy is so powerful

Empathy is the ability to see the world through someone else’s eyes, understand their emotions, and connect with them on a deeper level. But to your clients, it’s much more than that. When you express genuine empathy with a client, they feel like they are the most important person in your life at that moment. You took the time to step inside their shoes, walk around, and make them feel understood without judging them.

‘Why Should I Do Business with You’: Crafting a Compelling Response to a Prospect’s Critical Question

/ by Don Connelly / Marketing Yourself / 0 comments

For every financial advisor, the question, “Why should I do business with you?” hangs heavy in the air during initial consultations, whether spoken or not. It’s a pivotal moment, a crossroads where trust and value must intersect to convince the potential client to take the next step. While tempting to launch into a self-promotional monologue, a nuanced, client-centric approach is critical to unlocking that coveted “yes.”

It’s crucial to understand that a prepared, cookie-cutter approach, such as reciting your value proposition, won’t work. Every prospect is unique, so it’s essential to adapt your approach based on their specific circumstances and needs using the following framework:

How to Educate Clients About the Importance of Investing Beyond Their 401(k)

/ by Don Connelly / Investing Wisdom / 0 comments

For most people, there’s little to think about when it comes to making contributions to their 401k plans. They enjoy reduced current taxes, deferred taxes on account earnings, and, for most, a matching contribution from their employer. That’s a huge incentive to contribute as much of their earnings as possible—up to $23,000 in 2024, and those over 50 can add $7,000 in annual catch-up contributions.

But is maxing out 401k contributions really the best retirement savings strategy for your clients?

While deferred taxation in a 401k is great for capital accumulation, they will owe ordinary income taxes on their withdrawals, impacting their cash flow in a critical life stage. Many retirees are shocked by the amount of taxes they owe on their retirement income.

Should FAs Allow Clients’ Political Opinions to Influence Their Investment Decisions?

/ by Don Connelly / Investing Wisdom, Managing the Relationship / 0 comments

Here we are again—another presidential election year. If it’s like the last couple of elections, financial advisors are sure to see some clients wringing their hands over which candidate will win the White House and how that will impact the financial markets and their investments. At the very least, you’re likely to get an earful of some clients’ political viewpoints—which is fine if they don’t try to correlate them with how they should invest their money.

For decades, investors have tried to find some correlation between elections and investment performance, hoping it will foretell how a particular outcome will impact their portfolio so they can adjust their investment strategy appropriately.

Of course, if you search far enough, you might be able to uncover data that supports such a link. But you’re not going to find any that decisively shows a causal relationship or enough of one to warrant serious consideration for changing investment strategies based on election results. Still, some clients have such strong political views that they see a connection in all aspects of their lives, including how they invest their money.

For the Sake of Time, Learning to Say “No” Is a Vital Skill Advisors Must Master

/ by Don Connelly / Best Practices / 0 comments

Being able to maximize time to spend on high-payoff activities has long been a significant challenge for financial advisors who must wear many hats on their path to success. Advisors not in control of their time typically have less of it to spend interacting with clients and prospecting for new clients and other activities essential to the growth of their practice.

To gain more control of their time, advisors can follow these steps:

– Setting clear goals,
– prioritizing and planning tasks and activities,
– delegating and outsourcing administrative tasks,
– utilizing technology to automate repetitive tasks where possible,
– blocking time and batching similar tasks together,
– creating a focused work environment to limit distractions and
– learning to say “no.”

It’s Time to Have Another Conversation with Your Clients About Risk

/ by Don Connelly / Investing Wisdom / 0 comments

With the stock market setting its sights on new highs, is it time for advisors to have another serious conversation about risk?

With all that is going on across the globe—war in Ukraine and the Middle East, persistent inflation, rising interest rates, a looming recession, and a divided government likely headed to another fiscal cliff—the stock market appears to be climbing a wall of worry. But how long can that go on? When will it end?

As the market nears new highs, that is the question being asked with increasing regularity by market analysts, media pundits, nervous investors, and financial advisors alike. While the question is palpable, the answer is not so obvious.

The Significance of Ethical Practices in Maintaining Trust and Integrity

/ by Don Connelly / Managing the Relationship / 0 comments

Most financial advisors consciously try to do the right thing always. However, most people are sometimes prone to error, which is only human. The reality is that advisors, through no fault of their own, sometimes find themselves in situations where conflicts between ethical principles, client interests, and regulatory requirements can create ethical dilemmas.

The challenge for advisors is that they have to overcome a huge trust deficit with clients and prospects. To earn and keep their trust, they must constantly be hyper-aware of their actions and how they may be perceived, whether an ethical breach is intentional or not. That requires having a conscious and deliberate strategy to resolve any potential conflict.

Here are the most common ethical dilemmas faced by financial advisors.

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