6 Essential Investment Tenets to Instill in Your Clients for 2024

6 Essential Investment Tenets to Instill in Your Clients for 2024

The stock market has taken investors on another wild rollercoaster in recent years. The market recovered from a bear market in 2022, and after a solid up year in 2023, there’s bound to be another one at some point. Going into 2024, the market will keep investors guessing, which is why helping your client maintain a long-term perspective is essential.

We can’t know what stocks will do today, next week, or next month. But we know that, over the long term, stocks will continue their century-long advance. Reacting to short-term swings in the market means moving in and out of the market at the wrong times, locking in permanent losses, and often missing out on the biggest gains in the market.

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Play The Cards The Market Deals You

Investing Wisdom - Stock Market Trends

There are things we know and there are things we don’t know. A first thing we know is that every single time the stock market has gone down, it has come back.

A second thing we know is that every single time the market has gone down and come back, it has gone on to set new highs.

And, a third thing we know is that a perplexingly large number of investors lose money in the stock market, despite knowing the first two things.

What we don’t know is what the market will do tomorrow.

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