How to Convince Prospects and Clients That You Understand What They’re Going through

How to Convince Prospects and Clients That You Understand What They’re Going through

It’s long been said that people might forget what you say. But they will never forget how you made them feel.

There’s a lot of truth to that. And one of the first things your clients and prospects should feel is that you understand what they’re going through. Before some of you were born, there was a great, great sales trainer and educator named Zig Ziglar. Look him up! He learned to sell by selling brushes. Door-to-door.

He went on more sales calls before breakfast than some of you go on in a month. And he used to say “People don’t care how much you know, until they know how much you care… about them.”

There’s two steps to that equation: First, you need to genuinely understand what they are going through. Second, you need to communicate that to them.

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7 Things You Can Do for Clients to Show That You Care

7 Things You Can Do for Clients to Show That You Care

If you are to be a successful financial advisor, you need to do more than simply manage money. You need to be great at managing relationships – in particular, you need to show your clients that you truly care about them.

If you care more than people expect you to care not only will clients remain loyal to you, but they’ll feel comfortable about referring you to friends, family and colleagues.

Here are 7 ways to show you care.

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