June 19, 2014 / by Don Connelly / Best Practices / 2 comments
There is a great chance that you have a can of WD-40 under the sink or in the garage. Most people do. In fact, you can find it in the garages of homes in 160 countries. Everybody knows WD-40. What most people don’t know is the origin of the name.
The Rocket Chemical Company was founded in San Diego, California in 1953. It created a product to displace the standing water that caused corrosion in nuclear missiles. The first thirty-nine attempts to perfect the formula failed. Success was achieved on the 40th attempt. WD-40 literally stands for Water Displacement, 40th attempt. In 1969, the company name was changed to simply WD-40.
We have all heard of similar struggles by Walt Disney, Theodore Seuss Geisel and the Coca-Cola Company. If we’ve learned one lesson from these stories, the lesson is, don’t be in a hurry to become a success.
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How to Build Your Story-Benefit Matrix
May 25, 2020 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Last week I blogged about a useful sales tool called a story-benefit matrix, and why you should develop one for your practice. Just going through the process is beneficial: It forces you to think through a number of different ways your prospective client will benefit by working with you – and gives you an opportunity to help tell an illustrative story that will cement that case.
It’s basic “soft-skills” at work.
But it’s helpful to understand how to build one yourself, so let me help you with that.
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Remind Your Clients Investing Is a Marathon
May 8, 2017 / by Don Connelly / Investing Wisdom / 0 comments
Despite regular and sometimes frightening dips markets continue to rise incrementally over time, continually setting new highs. The problem is that many clients disbelieve this; they panic when the market temporarily falls. As their financial advisor, it’s your job to keep them on track.
You need to get them over their short-termism and make them see that their focus should be on 20, 30 or 40 years from now – not on this afternoon or next week.
Use all the tactics at your disposal to illustrate that investing is a marathon not a sprint.
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Read This if You Need a Boost in Self-motivation
July 18, 2016 / by Don Connelly / Best Practices / 0 comments
At some point in your career as a financial advisor you will experience a lack of motivation. When this happens you can either stay unmotivated and fail, or develop a new course of action and succeed. The following post includes some tips to help you do the latter.
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It Takes Extraordinary Patience to Build a Successful Business
June 19, 2014 / by Don Connelly / Best Practices / 2 comments
There is a great chance that you have a can of WD-40 under the sink or in the garage. Most people do. In fact, you can find it in the garages of homes in 160 countries. Everybody knows WD-40. What most people don’t know is the origin of the name.
The Rocket Chemical Company was founded in San Diego, California in 1953. It created a product to displace the standing water that caused corrosion in nuclear missiles. The first thirty-nine attempts to perfect the formula failed. Success was achieved on the 40th attempt. WD-40 literally stands for Water Displacement, 40th attempt. In 1969, the company name was changed to simply WD-40.
We have all heard of similar struggles by Walt Disney, Theodore Seuss Geisel and the Coca-Cola Company. If we’ve learned one lesson from these stories, the lesson is, don’t be in a hurry to become a success.
Read more