The Importance of Why when Soliciting Referrals

Don Connelly audio featured image

When you ask clients for referrals, and hopefully clients are going to solicit referrals for you, you really have to get them to focus on why they do business with you. I think it’s important to tell people what you do and how you do it, but why they’re doing business with you is the most important part of any referral.

Listen to this audio episode or read the transcript to learn the importance of why when it comes to growing your business as a Financial Advisor.

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Tell Prospects What You Do instead of What You Are

Tell Prospects What You Do instead of What You Are

In social settings, people will often ask what you do for a living. If, like the majority of advisors, you reply ‘I’m a financial advisor’, you’re missing an opportunity to pique others’ interest and possibly win new business.

Instead of simply sharing your job title, use this opportunity to establish your value, and give people a reason as to why they should want to work with you.

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It Takes Extraordinary Patience to Build a Successful Business

Building a Successful Business Takes Extraordinary Patience

There is a great chance that you have a can of WD-40 under the sink or in the garage. Most people do. In fact, you can find it in the garages of homes in 160 countries. Everybody knows WD-40. What most people don’t know is the origin of the name.

The Rocket Chemical Company was founded in San Diego, California in 1953. It created a product to displace the standing water that caused corrosion in nuclear missiles. The first thirty-nine attempts to perfect the formula failed. Success was achieved on the 40th attempt. WD-40 literally stands for Water Displacement, 40th attempt. In 1969, the company name was changed to simply WD-40.

We have all heard of similar struggles by Walt Disney, Theodore Seuss Geisel and the Coca-Cola Company. If we’ve learned one lesson from these stories, the lesson is, don’t be in a hurry to become a success.

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