/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let me tell you a couple of cool things about stories. For one thing they don’t need to be very long to be effective.
The shortest inaugural address ever was George Washington’s. It was just a hundred and thirty-five words. Now compare that to William Henry Harrison. In 1841, in his inaugural address, Harrison talked for two hours, he said 9000 words, and it was freezing. A month later, he died of a cold and pneumonia.
Watch this video or read the transcript below to learn more about short stories effectiveness and to hear a couple of stories from Don.
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Goal Setting: Don’t Look Where You Don’t Want to Go
/ by Don Connelly / Best Practices / 0 comments
Let’s talk about goal setting. I’d like to tell you about a piece I read, called “Keep your eyes on the prize”. Watch the video or read the transcript below to learn the story about a man who was afraid of heights.
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How to Make Sure Your Appointment Book Is Always Full
/ by Don Connelly / Prospecting / 0 comments
If you want to achieve success as a financial advisor you need to have plenty of prospective clients in the pipeline. In an ideal world your appointment book should be full to bursting – giving you the opportunity to win enough new clients to keep your business thriving.
Getting appointments takes hard work and perseverance – so if your book is a little on the light side at the moment here are some things to consider.
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Why Financial Advisors Must Embrace Prospecting
/ by Don Connelly / Prospecting / 1 comment
Prospecting is the one crucial marketing activity you need to undertake in order to identify and attract new clients.
New clients will not fall into your lap by accident. If people don’t know who you are, they will never understand what you can do for them. If you don’t make prospecting a habit you will neither achieve success in terms of your own goals, nor will you be able to help others achieve theirs. So rather than dreading the ‘prospect’ of prospecting, see it for what it is: the backbone of your business.
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Good Stories Don’t Need to Be Long to Be Effective
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let me tell you a couple of cool things about stories. For one thing they don’t need to be very long to be effective.
The shortest inaugural address ever was George Washington’s. It was just a hundred and thirty-five words. Now compare that to William Henry Harrison. In 1841, in his inaugural address, Harrison talked for two hours, he said 9000 words, and it was freezing. A month later, he died of a cold and pneumonia.
Watch this video or read the transcript below to learn more about short stories effectiveness and to hear a couple of stories from Don.
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Thrive on Rejection – Don’t Let It Ruin Your Financial Advisor Career
/ by Don Connelly / Prospecting / 0 comments
In order to succeed you need to prospect, open accounts and get referrals. To achieve these aims you need to face your fear of rejection. Rejection is an occupational hazard so rather than fear rejection you must find a way to thrive on it. Coca Cola sold 400 cokes in their first year. Henry Ford’s first two companies went under. They obviously learned to thrive on rejection. And if you don’t too you will halt any chance of success dead in its tracks.
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Have You Worked Out Who Your Ideal Clients Are?
/ by Don Connelly / Marketing Yourself / 0 comments
The decision to open the new account is yours as much as it is the client’s. Define your ideal client. Be selective and choose your clients with care. Elite Advisors have the ability to identify and target a demographic that works best for them. They differentiate themselves from the competition by making their skills stand out as a perfect match for prospective clients. The best way to do this is to focus, laser-like, on specific ideal client types.
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Don’t Replace Your Good Furniture – Analogy
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
We’ve said time and time again that people love analogies and stories. If you become a great storyteller, you’re gonna hit the ball right out of the park every single day in this business.
Listen to Don’s audio post with the furniture analogy or read the transcript below.
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5 Reasons to Develop a Repeatable Process
/ by Don Connelly / Best Practices / 0 comments
It’s essential to develop consistent patterns of behavior if you are going to build a successful business. By continually changing direction and trying different things every quarter you won’t be able to hit your goals or measure the results of your progress. Without a measure of consistency you won’t become accountable and you’ll fail to win your clients’ trust or get them to invest with you for the long term.
Check out these 5 reasons you should develop repeatable processes.
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Develop Leadership Skills So Clients Will Follow You
/ by Don Connelly / Best Practices / 0 comments
There’s far more to being a good financial advisor than simply setting up a financial plan and then walking away. The best advisors not only identify which path clients should take – but accompany them for the entire journey. Your clients need to know that you’re committed to their long term success. They will look to you for reassurance along the way. So you need to step up to the mark and develop strong leadership skills.
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What Happens When You Lack Accountability?
/ by Don Connelly / Managing the Relationship / 0 comments
It’s essential to acknowledge that you alone are responsible for your success as a financial advisor and this means you must be accountable. If you’re not accountable you will never feel in control of your destiny or understand how to turn things around if they take a downturn. No matter how smart or talented you are, if you lack accountability you will not develop the self-discipline you need to change your outcomes for the better.
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