/ by Don Connelly / Marketing Yourself / 0 comments
With the heavy emphasis on social media marketing, many have said that email marketing, and sending email newsletters in particular, is outdated. That couldn’t be further from the truth. Why do I know that? Because the financial advisory business is a relationship business and there’s no better method for cultivating relationships in a digital environment than email marketing. Why? Because it’s inexpensive, easy to manage, gets quicker than most results, and it reaches your clients and prospects where they spend a lot of their time—in their inbox.
It’s also effective. According to Litmus, on average, for every dollar you invest in email marketing, you receive $42 in return. Can you think of anything else you could do to acquire more clients that generates a better return?
Of course, that also assumes that you are doing email marketing right, employing all the best practices to ensure optimal results. Executing an effective email marketing campaign is not rocket science, but it does require adherence to some proven techniques that involve some effort and resources.
Here are six critical elements of effective email newsletters and other email marketing campaigns.
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Ten Strategies for Encouraging Your Clients to Spread the Word About Your Business
/ by Don Connelly / Prospecting / 0 comments
We’ve often posted about the importance of creating an extraordinary client experience to make yourself more “buzzworthy” as an advisor your clients will want to discuss. You can’t even think about creating a compelling word-of-mouth buzz until you create the kind of service that feels personal, unique, and genuinely caring to your clients. That should be your primary focus.
However, beyond creating an extraordinary client experience, it’s essential to turn your clients into vocal advocates, like human billboards spreading the word about your business. While it does happen—having a delighted client go on and on about your service to a friend or colleague—most people are not naturally inclined to initiate a conversation like that without some help and encouragement.
Here are ten effective ideas to inspire your clients to spread the word and advocate for your business proactively.
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Email Newsletters for Financial Advisors: 6 Tips to Engage Your Contact List
/ by Don Connelly / Marketing Yourself / 0 comments
With the heavy emphasis on social media marketing, many have said that email marketing, and sending email newsletters in particular, is outdated. That couldn’t be further from the truth. Why do I know that? Because the financial advisory business is a relationship business and there’s no better method for cultivating relationships in a digital environment than email marketing. Why? Because it’s inexpensive, easy to manage, gets quicker than most results, and it reaches your clients and prospects where they spend a lot of their time—in their inbox.
It’s also effective. According to Litmus, on average, for every dollar you invest in email marketing, you receive $42 in return. Can you think of anything else you could do to acquire more clients that generates a better return?
Of course, that also assumes that you are doing email marketing right, employing all the best practices to ensure optimal results. Executing an effective email marketing campaign is not rocket science, but it does require adherence to some proven techniques that involve some effort and resources.
Here are six critical elements of effective email newsletters and other email marketing campaigns.
Read more
Digital Marketing for Financial Advisors – Email Can Still Be Your Most Powerful Communication Channel
/ by Don Connelly / Marketing Yourself / 0 comments
It wasn’t long ago when you were considered a marketing dinosaur if you didn’t use email campaigns. Today, you are obsolete if you aren’t using digital marketing to take advantage of all the digital channels available to you, including email marketing. A digital marketing strategy aims to push targeted content out to pull qualified leads in, and email marketing is core to that strategy.
The challenge is your target market is receiving so much content through the internet, email, social media, and snail-mail that the noise has become deafening. It used to be that marketers would create the message and push it out to anyone within range of their ads or mailers. In the digital age, consumers control the message, with the ability to determine what information they receive, how they receive it, and how they respond, if they want to respond. If any content manages to reach them outside that control, it is probably deemed irrelevant or a nuisance.
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5 Email Marketing Trends for Financial Advisors
/ by Diana Marinova / Connelly Corner, Managing the Relationship / 0 comments
Contrary to what many business owners believe, email marketing is not dead and it is still one of the best communication channels to keep in touch with prospects, especially in the Financial Advisory industry.
Nothing can beat connecting in person but let’s be real. It’s impossible to meet and talk on the phone with hundreds of people who have your business card and might open an account with you one day. Here’s when email comes in handy.
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What’s New on Don Connelly 24/7 in April
/ by Diana Marinova / What's New on Don Connelly 24/7 / 0 comments
Today we publish the second blog post in the series “What’s New on Don Connelly 24/7“. We recap new video and audio podcasts, Weekly Focus issues, Monthly Newsletter, and other premium content, recently released on the Don Connelly 24/7 learning center.
Remember that non-members cannot access the details of each new premium content item (e.g. podcasts and newsletters), but you will know what topics Don discusses, what questions he answers, what issues he is helping with through the learning center each month.
So here’s what’s new on Don Connelly 24/7 in April.
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What’s New on Don Connelly 24/7 in March
/ by Diana Marinova / What's New on Don Connelly 24/7 / 0 comments
This blog post series is the answer to Financial Advisors’ emails – an easy way to track what’s new on our members’ website Don Connelly 24/7 without actually being a member.
You won’t be able to access the details of each new premium content item like podcasts and newsletters, but you will know what topics Don discusses, what questions he answers, what issues he is helping with through the learning center each month.
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Learn to Laugh at Yourself when It Is Called for
/ by Don Connelly / Best Practices / 0 comments
It is hard to overstate the importance of being able to laugh at yourself. People who can do this are generally more optimistic than those who cannot.
Optimistic personalities go far in the Financial Services industry.
I have seen a lot of Advisors fail over the years, but I have never seen an optimistic Advisor fail. Being more cheerful and less serious is a great survival technique.
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People Think You’re So Smart When They Do All the Talking
/ by Don Connelly / Best Practices / 0 comments
Did you ever walk away from a conversation thinking you just met a really smart, neat person, only to realize you did all the talking? I think we all have, at one time or another. What’s up? What do these people do to make us think they are so smart? They simply listen, that’s all, and we love them for it.
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Advice Is the Hardest Thing in the World to Sell
/ by Don Connelly / Marketing Yourself / 0 comments
I’m convinced that the fastest growing industry in the world is cheap advice. From discount houses to DIY websites to blogs like this one, everybody’s got advice for us and most of it’s worth exactly what it costs, little or nothing.
That’s because it’s not advice. It’s information and information without a user’s manual is useless. There’s so much information disguised as advice being shoved our way that it’s hard to tell the good from the bad. Real advice gets lost in the shuffle.
Our advice is hard to sell precisely because there is so much information flying around falsely packaged as advice.
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New Year’s Resolutions for 2014
/ by Don Connelly / What's New / 2 comments
I make too many New Year’s resolutions. I know that because I have never once kept them all. That’s ironic since I preach simplicity. So this year, I’m going to eat my own cooking. I’m going to simplify my list. I’m going to make one resolution for you and one resolution for me. Let’s start with you.
Repeat after me: In 2014, I resolve to ask for the order.
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