5 Email Marketing Trends for Financial Advisors

5 Email Marketing Trends for Financial Advisors

Contrary to what many business owners believe, email marketing is not dead and it is still one of the best communication channels to keep in touch with prospects, especially in the Financial Advisory industry.

Nothing can beat connecting in person but let’s be real. It’s impossible to meet and talk on the phone with hundreds of people who have your business card and might open an account with you one day. Here’s when email comes in handy.

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What’s New on Don Connelly 24/7 in April

What's New Don Connelly 247 April 2014

Today we publish the second blog post in the series “What’s New on Don Connelly 24/7“. We recap new video and audio podcasts, Weekly Focus issues, Monthly Newsletter, and other premium content, recently released on the Don Connelly 24/7 learning center.

Remember that non-members cannot access the details of each new premium content item (e.g. podcasts and newsletters), but you will know what topics Don discusses, what questions he answers, what issues he is helping with through the learning center each month.

So here’s what’s new on Don Connelly 24/7 in April.

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What’s New on Don Connelly 24/7 in March

What's New Don Connelly 24/7 March 2014

This blog post series is the answer to Financial Advisors’ emails – an easy way to track what’s new on our members’ website Don Connelly 24/7 without actually being a member.

You won’t be able to access the details of each new premium content item like podcasts and newsletters, but you will know what topics Don discusses, what questions he answers, what issues he is helping with through the learning center each month.

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Learn to Laugh at Yourself when It Is Called for

Laugh at Yourself - Find the Humor

It is hard to overstate the importance of being able to laugh at yourself. People who can do this are generally more optimistic than those who cannot.

Optimistic personalities go far in the Financial Services industry.

I have seen a lot of Advisors fail over the years, but I have never seen an optimistic Advisor fail. Being more cheerful and less serious is a great survival technique.

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Advice Is the Hardest Thing in the World to Sell

From Don Connelly Blog - audio post

I’m convinced that the fastest growing industry in the world is cheap advice. From discount houses to DIY websites to blogs like this one, everybody’s got advice for us and most of it’s worth exactly what it costs, little or nothing.

That’s because it’s not advice. It’s information and information without a user’s manual is useless. There’s so much information disguised as advice being shoved our way that it’s hard to tell the good from the bad. Real advice gets lost in the shuffle.

Our advice is hard to sell precisely because there is so much information flying around falsely packaged as advice.

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New Year’s Resolutions for 2014

New Year's Resolutions for 2014

I make too many New Year’s resolutions. I know that because I have never once kept them all. That’s ironic since I preach simplicity. So this year, I’m going to eat my own cooking. I’m going to simplify my list. I’m going to make one resolution for you and one resolution for me. Let’s start with you.

Repeat after me: In 2014, I resolve to ask for the order.

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