February 10, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Water is water, right? Everybody selling water is in the business of selling H2O. If anything was a hopeless case for commoditization and price collapse, it should be bottled water. Most cities in America can now deliver very clean, safe water right to the tap – at 0.0025 per gallon.
But bottled water companies like Waikea, Fiji, Aquafina and Desani have been tremendously successful in branding their products, affiliating themselves with target markets, associating themselves with positive lifestyles, creating a positive customer experience, and getting a premium price. Customers pay between 400 and 4,400 times more for bottled water than they do for tap water, and the premium water market continues to grow.
Financial advisors face a similar dynamic.
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4 Steps to Avoid the Commoditization Trap (And Justify Your Fees)
February 10, 2020 / by Don Connelly / Marketing Yourself / 0 comments
Water is water, right? Everybody selling water is in the business of selling H2O. If anything was a hopeless case for commoditization and price collapse, it should be bottled water. Most cities in America can now deliver very clean, safe water right to the tap – at 0.0025 per gallon.
But bottled water companies like Waikea, Fiji, Aquafina and Desani have been tremendously successful in branding their products, affiliating themselves with target markets, associating themselves with positive lifestyles, creating a positive customer experience, and getting a premium price. Customers pay between 400 and 4,400 times more for bottled water than they do for tap water, and the premium water market continues to grow.
Financial advisors face a similar dynamic.
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Five Reasons Advisors Needn’t Fear Technology
July 23, 2018 / by Don Connelly / Best Practices / 0 comments
People are becoming increasingly adept at – and comfortable with – interacting with computers. This is fueling the debate around the merits of automated versus face-to-face financial advice. In reality, there’s no reason why both forms of communication can’t happily co-exist.
Technology can be a powerful aid to advisors when it comes to prospecting, building and maintaining relationships but it cannot replace the job of a full-service advisor. Here’s why.
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Don’t Get Left Behind – Embrace Technology Today!
September 8, 2014 / by Kirti Anand Sharma / Connelly Corner / 0 comments
Believe it or not, we are in the middle of a revolution that is changing the way we interact, make decisions and do business.
According to eMarketer, by the end of 2014 the global Smartphone audience will reach approximately 1.75 Billion users.
Have you ever wondered who these people are anyway? They are your friends, family, clients, prospects and competitor Financial Advisors.
And why do Financial Advisors embrace new technology? Being just one tap away from almost anything offers you more opportunities than ever:
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